…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington. They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and
in Advertising, Branding and Identity, business tips, Creativity, Design Process, Freelancing
If you work in a creative field, chances are you have a personal blog. So what makes the difference between your blog and your grandmother’s? You actually have content that you need to share with the world. Similarities?…Unfortunately no one reads either blogs. So what can you do to finally get traffic to your blog? Try some of the suggestions below: 1. Make it attractive. Get a personal URL, learn a little code, and set up a nice professional site.
Let’s face it. There are a lot of us out there: freelance designers trying to make a dollar and gain experience at the same time. Freelance designing is wonderful but the market is so saturated that we often lack what we need to stand out from the crowd. Below you will find 10 tips on becoming a successful freelance designer. 1. Brand yourself. Nearly any company or organization falls apart without an established style. Without a impressive personalized logo you
Most of the time, we feel creative. That’s why we are passionate about what we do. Graphic designers, advertisers, writers, all of us are expected to be creative on a daily basis and frequently we are paid to be creative on an hourly basis. But what about those moments when our creative juices are all jammed up and we can’t seem to get them flowing again? Below you will find 5 simple steps to help get the creative juices flowing