22 logo design mistakes you might be guilty of

logo design mistakes graphic design blender

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in to any of these categories? UPDATE: If you like this article, check out “14 freelance design mistakes you might be guilty of“ 1. Unoriginal Design. Your logo should be original to the task at hand. The logo and branding strategy

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the

Interview with Designer/Blogger Brian Hoff

I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and what you do. My name is Brian Hoff and I am a graphic designer from Philadelphia. I specialize in identity and logo design, but work

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

20 Design blogs I subscribe to (and you should too)

People I associate with frequently ask me where I get my ideas and inspiration from.  While the list is endless, I thought this might provide some insight into some of the places I go for design inspiration and instruction.  While twitter is probably still my favorite way to keep up to date with what other designers are doing (follow me @prestondlee), the following are a number of design blogs I have subscribed to and frequently read. Bittbox.com A great blog

Balancing speed, cost, and quality in graphic design

“Choose the best two out of three.” That’s the advice I frequently give my clients. On almost a daily basis I deal with clients who want high quality work done “as soon as possible” and “for cheap”. Unfortunately finding a perfect balance of speed, quality and cost in graphic design is virtually impossible. Let me explain: Speed and low costs mean the quality will suffer This is the most frequent request I get as a graphic designer. “Can we have

Typography tips from 7 top designers

David Airey Typefaces for graphic designers Typography tips for graphic design students Jacob Cass – Just Creative Design Top 5 Typography Resources Brian Hoff – The Design Cubicle 10 Common Typography Mistakes 15 Typography Books To Help You Learn and Love Typography

Ridiculous client requests (and how to reason with them)

Ridiculous Request #1: Can you show me how you would do this project before I hire you? Unless you are a fan of doing work without getting paid, the answer to this should be a respectful “no”.  This question is simply a request to do spec work disguised as a reasonable request. Solution: The Ice Cream Store Analogy I like to use the ice cream store analogy. “Design is like an ice cream store,” I tell them, “You wouldn’t be