GUEST ARTICLE by Leighton Taylor – If you would like to write for GDB, contact me. The best clients are those who return for your services again and again. However, sometimes clients will hire you for one project and then move on with life, and you are stuck continuously searching for new clients. While it’s great to turn clients into repeat customers, sometimes it just doesn’t happen. Fortunately there are techniques for turning one-time design projects into income machines, so
This chapter of Design Essentials focuses on Attention to Detail and the important role it plays in the design process. Attention to detail makes for a better experience in any industry. A candy on your pillow at the hotel or a mint with your check at a restaurant makes for a more enjoyable traveling experience. Detectives and law officials know that it is in the details of a crime scene that they find success. Engineers and architects know that the
GUEST ARTICLE by Nicole Foster – If you would like to write for GDB, contact me. There are thousands of designers on the internet today in all types of fields. They range from web designers to print designers to graphic designers and more. They have different personalities, skill sets and mindsets. They are all designers, just like you, but they all have something different to offer. So now you’re just starting up and you want to be just like them?
So you want to blog about design, eh? You’ll have to take a number and wait in line because, frankly, there are thousands of blogs about design out there. Starting a successful design blog is like learning to walk: You will most likely fail a number of times, you’ll need a lot of patience, and you can’t do it on your own. This article will give you a few pieces of advice to help your blog be as successful as
Coming from LinkedIn? Let’s get connected! In the graphic and web design industry, we like to think of ourselves as “creatives” who constantly keep the creative juices flowing and come up with original, well-thought out ideas. So why is it that even the best of graphic and web designers are approached by a client now and then who says something like: “I really like the look of this design. Can you just copy it?” I was asked about this just
Beginning a new design project is always exhilarating. You’re energized and excited about working on the project and creating something effective and beautiful. But have you ever had a project that, by the end of it, you just “want to get it done”? You stop caring so much about the design because you’ve been forced to change it so many times since the original concept, you don’t even feel like it’s your work anymore? I’ve been there. This article will
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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of