How your thoughts affect your freelance income

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Thought-Leadership

It’s time for you to get over the idea that creative professionals have to be poor. I know, I know: the world tells you that in order to be successful doing something you love, you have to take a huge hit on your income. Sure, some very famous artists in history had to die before their work was worth anything. I don’t know about you, but I’d like my work to be worth something while I’m still alive and young

Stop trying to find new freelance clients

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I’m a freelancer, so I get it. You need to find new clients. New clients bring in new money to your freelance business. They are the lifeblood of your business. They make it possible for you to pay the bills. …or do they? A big time-waster If your freelance business is anything like mine, there’s a lot to be done and not a lot of time do it in. And that means you don’t have much time for big time-wasters.

Where do you fit on the business-art spectrum of freelance designers?

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1104light_spectrum

I’ve noticed something fascinating recently on a post I wrote a couple weeks ago. In just two weeks, “What your pricing strategy says about you as a freelance designer” has quickly become one of GDB’s most popular posts and has definitely broken blog records in comments with a staggering 114 (and growing) comments in such short time. And as I’ve read all the comments (yes, I read all the comments on my blog), I’ve learned something very intriguing. The spectrum

14 Ways to jumpstart your freelance business before the sun goes down today

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grow freelance business graphic design blender

If you’re anything like me, you have good days and bad days when it comes to running your freelance business. Some days, weeks, or months, business is booming, income is at a high, clients are calling, and you couldn’t be more pleased with your business. But other days, you’ve hit rock bottom wondering where all the clients are hiding. You can’t seem to get motivated, you’re running out of cash, and everything seems bleak. If you’re going through a lower-than-you’d-like

How to get clients to “like” your freelance business facebook page

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get more likes on facebook freelance business graphic design blender

I’ve met a few designers who think it’s a good idea to have a facebook page for their freelance design business. Whether or not I think it’s a good idea to have a facebook page as a freelance designer (I think in some cases it makes sense and in others, it doesn’t), herein lies the big question: How do I get clients to like my design business facebook page? First, who are you targeting? Just like it’s important to decide

“We” vs “I” – the best pronoun for a freelance business

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wevsigraphicdesignblender

If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

What your pricing strategy says about you as a freelance designer

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prIcing strategy freelance designer graphic design blender

Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

Dealing with unprepared and unorganized design clients

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disorganized clients

Recently I blogged about how to rock your first client meeting. In the comments, GDB reader Siedah asked this great question: “[Do] you have any suggestions for a designer dealing with an unprepared client? I tend to run into a lot of new and existing business owners who are not prepared.” You and me both, Siedah! Let me share with you 3 tips I use to get my clients on track. And if there’s anything I’ve left out, let me

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