If you have a website, you have it for a purpose. No doubt when planning the website the first issue to be tackled was what you hoped to achieve from the website – what would be its purpose. Once the website is created there are empirical ways to measure whether you have reached your aim. We all know that measurement is called…wait for it… the conversion rate. The skinny on conversion rates The conversion rate relates to the number of
in Design Process
Hands down, the most common reason GDB readers haven’t made the change to start freelancing is because they fear the loss of “job security.” And while I’m a huge advocate of having a day job (only if it adds value to your life and lets you pursue your passions in life…remember, don’t hate freelancers with full-time jobs), I have to wonder why job security seems to be such an issue. I mean, think about it for just a sec: Which
I recently watched a short video on David Siteman Garland’s show, The Rise to the Top in which Seth Godin explains the difference between being a freelancer and being an entrepreneur. Here’s what he said (in essence): The freelancer A freelancer is someone who basically trades hours for money. If I spend a certain number of hours designing a web site, for example, I can then send an invoice to my client for x number of hours. Under this definition,
in Client Advice
Do you sometimes find it hard to get along with your clients? Have you ever spent a long time on the phone or in client meetings trying to convince them why a particular decision is a bad one? Have you ever found yourself frustrated when you can’t do what you know is best for your client? Do you hate it when you client has to get their way regardless of the decision being the best one? Well, you’re not alone.
I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a good idea. Won’t that reduce my potential client pool even further?” I know, it sounds like an oxymoron, but narrowing your area of expertise can actually improve your design business and help you find more clients and more highqualityclients. How?
in Client Advice
Over the last few weeks, I’ve been reading How to Win Friends and Influence People. It’s an older book, but one that I’ve wanted/needed to read for a while now and, after reading about 3/4 of it I must say, every entrepreneur, freelancer, or business person in the world should read and live by this book! Seriously, you’ve got to read it. It’s packed with lots of amazing and great information that will open your eyes to how people communicate,
Pretend you’re Saul Bass. You’re one of the most famous designers and filmmakers in history when a young designer approaches you and says, “Mr. Bass, I’m a huge fan of your work and one day I hope to be just like you. Do you have any advice for me?” If you really were Saul Bass, perhaps you’d respond with your most memorable quote, “Symbolize and summarize,” for this aspiring designer. But think about all the many years of study, the
Here’s the most common path I’ve seen creatives take to freelancing: You’re a work-a-holic at a job you hate You decide to make the switch to freelancing You quit your job, set up your “business” and get started Before your know it, you’re working more than you were at your old job Eventually, the fun and passion of running your own freelance business fizzles out and you’re left with exactly what you had before: work-aholism at job you hate. So