The death of the call to action in design?

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After writing a post recently about turning site visitors into paying customers, I received the following comment, which I was happy, yet surprised to see: I think “Call to Action” is overrated and overused nowadays. I’m not a big fan of “Buy it Now!” buttons and In-Your-Face action bubbles. If you need a Call to Action button for a potential customer to be able to find a way to contact you, rethink your website design. I was surprised to read

Where will I see you in 6 months?

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investigate

If you’re anything like me, you probably set a lot of goals. If you’re running your own business, you simply have to. But it seems like the more I talk with people, the more I learn that they set goals for one week from now or one month from now. And I personally believe that’s why many goals we set fall through: we don’t step back and look at the big picture. Let me illustrate Take the following goal for

What to do when you can’t finish a project on time

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Freelancers and entrepreneurs are optimistic by nature. If we weren’t, we’d do the bare minimum in life to get by. We wouldn’t be running our own businesses. We’d be working at some low-paying job, enough to put bread and milk on the table and then we’d sit and watch TV after work every day. Usually, that instinctive optimism is phenomenal–leading us to do things we never imagined we could. But other times, optimism can overload us. Have you ever been

Two critical legal concepts all freelancers have to know to be safe

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Life would be so much easier if all we had to focus on was dropping creative awesomeness on the world, wouldn’t it? Alas, such is the life of a freelance designer…the wearer of many hats. Today’s hat is boring. You’re going to want to gloss over it, skim it briefly and hope the next GDB post is more entertaining. But you really, REALLY, shouldn’t, because today’s post could save you a huge headache. I’m talking brain-splitting migraine – failing to

4 Major web site problems that are costing you clients

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Many of us find new clients by word of mouth. In fact, any time I talk with a group of GDB readers, that’s where most of your business comes from. You make a client happy, fulfill their need, and they refer you to a friend, fellow business owner or colleague. And the cycle continues. But did you know you could be losing potential clients through a few hidden problems on your web site? Because when a client refers you to

The biggest mistake designers make with contracts – costing time and money

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Imagine you’re a web designer (maybe you are one) and a client comes to you and says something like: “After looking through your portfolio, we’ve decided we’d really like to hire you for our next web design project.” The client then proceeds to give you all the details of the job and you’re stoked. You can’t wait to get going on the new project so you jump online, review your portfolio, pick a previous project you’ve worked on, and copy

16 simple ways freelancers can stand out from the competition in 2013

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The new year is in full swing for most of us by now and I’m sure your inbox has been inundated, like mine has, with posts about new year’s predictions, resolutions, and the like. And that’s all fine and dandy. But today, I want to talk about 16 simple ways we as freelancers can stand out from our competition in 2013. I’m not asking you to set any goals. I’m not making an predictions. Some of this stuff would have

9 business terms all freelance designers must know to succeed

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Taking the plunge into freelancing is scary – we all know that. One of the reasons we’re so afraid is that we’re great designers but often know little about running a business (and that’s why many businesses fail). So to help you take your very first steps toward business prowess, I’ve compiled a list of business terms all freelance designers should know. After reading the list, leave a comment on this post and let me know which business terms I

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