Comments on: 22 logo design mistakes you might be guilty of

By: DBSmith

DBSmith — Fri, 20 Jan 2012 16:53:13 +0000

I don’t think I saw this one on the list, but I would add…

#23 – When presenting the first round of logo options to a client, choose the strongest ideas only. Don’t give the client too many options to choose from. Don’t show every single thing you came up with. Weed out the weak ideas. If you don’t like it that much, don’t put it in. Inevitably, the client will pick the very one you liked the least and now it’s recorded that you designed that weak logo.

With regards to #12 – In my contract, I have a line item that limits how many proofing cycles I am prepared to do. Some clients will have you going back and forth umpteen times and you end up getting nowhere or not getting paid for the amount of time you put in. Based on the type job it is and how much the client is paying (whether it’s a new entrepreneur opening a small business or a large established company), there are ranges of proofing cycles I will give.

By: Mike

Mike — Tue, 17 Jan 2012 10:12:38 +0000

I have found a few times where I’ve gone the extra mile, created original ideas only to have them crushed by the customer who is quite happy with the standard font and a bit of clip-art on it. So am I just getting caught up in the creation and not seeing what the client wants or am I getting clients that don’t appreciate the extra work? Either way it’s kind of disheartening when it happens

By: Bettina

Bettina — Mon, 09 Jan 2012 20:58:32 +0000

Number 12 … is so crucial … I know what I am talking about … had a client who was always asking his secretary … the other employees … how can you prevent it? Any good ideas? What do you say to the client! Thanks for your input …

By: Morgan & Me Creative

Morgan & Me Creative — Wed, 04 Jan 2012 09:21:42 +0000

I think point 16 is very crucial. Most designers, in my view sometimes should be forgiven since they aren’t very business oriented to begin with, tend to design narrowly. It’s good to foresee that one day the clients you’re designing for might expand into other areas, products and services so that the logo will be able to cater to that. Adequate research and knowing the client’s business in-depth can help avoid this situation.

By: DP Web design

DP Web design — Sun, 24 Oct 2010 10:49:24 +0000

Great Post, I am agree with most of your tips and really a very helpful article.

By: Manik

Manik — Wed, 20 Oct 2010 11:02:49 +0000

Thanks for the informative post. This list should be bookmarked by every designer. Again many thanks.

By: ABD Promotions

ABD Promotions — Thu, 23 Sep 2010 03:47:15 +0000

Nice job. Great list. We do logo design all the time and we’ve encountered so many of these stumbling blocks.

By: Hire Dedicated Logo and web Designer

Hire Dedicated Logo and web Designer — Tue, 21 Sep 2010 19:02:24 +0000

Excellent article, great read and very well implemented through design & layout!

By: jessica

jessica — Tue, 31 Aug 2010 23:10:17 +0000

@Preston D Lee, agreed.

By: Jon Pianki

Jon Pianki — Mon, 26 Jul 2010 17:58:34 +0000

Great article!

By: eric

eric — Tue, 13 Jul 2010 18:47:22 +0000

thanks for share…

By: doris

doris — Tue, 13 Jul 2010 11:16:35 +0000

Thanks for reminding, we often do it, but not realize it.

By: yulianti

yulianti — Thu, 08 Jul 2010 07:38:15 +0000

i share this article to my tweet..
thanx

By: chai

chai — Thu, 08 Jul 2010 07:07:33 +0000

yeah maybe we often forget about this… nice info

By: tee are

tee are — Thu, 08 Jul 2010 06:33:42 +0000

good article.. i can learn from this.. hope i will be better at making a logo

By: ardhan

ardhan — Thu, 08 Jul 2010 06:28:05 +0000

nice picture

By: arieff

arieff — Sun, 27 Jun 2010 06:41:43 +0000

Nice list here. Seen most of these, but it’s always good to be reminded of these things.

By: Michael

Michael — Thu, 17 Jun 2010 03:50:53 +0000

This is a wonderful article. Very useful to always remember these things. Keep it up!

By: http://indyastaric06.student.ipb.ac.id

http://indyastaric06.student.ipb.ac.id — Mon, 14 Jun 2010 15:59:38 +0000

yeaa… too much input n colour.. its disturbing..

By: 12 tips for a less-stressful designer lifestyle | Graphic Design Blender

12 tips for a less-stressful designer lifestyle | Graphic Design Blender — Thu, 03 Jun 2010 20:25:33 +0000

[...] or articles that can help you overcome these mistakes. GDB, for example, compiled a list of 22 Logo Design Mistakes you might be guilty of. Perhaps that’s an article worth checking out. As you learn to avoid common mistakes, you [...]

By: James Carter

James Carter — Tue, 25 May 2010 23:11:31 +0000

@Cameron White, VERY COOL

By: James Carter

James Carter — Tue, 25 May 2010 23:10:12 +0000

The business identity image should make a positive impression, be unique, easy to remember and not very complex. An effective law firm logo design can be just about anything from a symbol, brand sign, emblem or icon to a text based illustration or trade mark. Here, we ensure that your customers should be overtaken by the drawing of the corporate identity at first sight.

By: 22 logo design mistakes you might be guilty of | Graphic Design Blender | Square Inch Design

Tue, 25 May 2010 14:48:03 +0000

[...] 22 logo design mistakes you might be guilty of | Graphic Design Blender [...]

By: Cameron White

Cameron White — Mon, 10 May 2010 12:16:22 +0000

Various factors that needs to be considered when selecting an identity; the company’s image and target audience are high on the list. Features of a logo design are pensiveness, font type, colors and illustration. Abstract logo designs are good, but overly abstract logos are not suitable for business. Viewers may not associate your company with your services if the identity is too theoretical. Simple, conceptual designs are attractive and they promote your business’ attributes and style.

A conceptual logo has to be simple, yet complicated. Simplicity of an abstract logo designs makes a logo easy to reproduce and its complicated aspect makes it easy for customers to recognize. Use limited colors in your business identity, avoiding muddy colors and consider contrasts when thinking designing your corporate identity.

http://www.logoian.com/logoian/logo-design-categories/Abstract_Logos.asp

By: Preston D Lee

Preston D Lee — Sat, 24 Apr 2010 17:36:03 +0000

I think you may have misunderstood my point here, Ash. An illustrated logo can also be vectorized instead of rasterized. In fact, most of them are.

By: Ash Menon

Ash Menon — Sat, 24 Apr 2010 15:34:39 +0000

I agree with a lot of these, except for #3. While rasterized logos definitely lack the scalability of their vectored counterparts, a good rasterized logo (a custom illustration, for example) definitely stands out among the horde of Web 2.0 logos. Also, a high-res rasterized logo should be capable of handling all sizes, unless you intend to enlarge it to billboard-esque proportions, and I don’t think every client will look at that.

My advice regarding rasterized logos would be to familliarize yourself with their strengths and weaknesses, and use them as necessary.

By: Ash Menon

Ash Menon — Sat, 24 Apr 2010 15:31:25 +0000

@Abbey, While I do agree about red having negative connonations in finance, I have to agree with embee regarding the use of red in the BoA logo. Actually, now that I think of it, a number of banks here in Malaysia (most of which I’m sure have international presence) use red (sometimes even primarily or even solely) in their logos. HSBC, Hong Leong, CIMB, to name a few.

By: saglik merkezi

saglik merkezi — Tue, 20 Apr 2010 03:19:21 +0000

Keep up the good work, great article!

By: danangrahadi

danangrahadi — Sun, 11 Apr 2010 23:55:13 +0000

Thanks for reminding, we often do it, but not realize it.

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Tue, 06 Apr 2010 15:18:34 +0000

[...] URL: http://graphicdesignblender.com/ How they describe themselves: “The best place for client advice, business tips, & freelance strategies for web and graphic designers.” Typical articles: 51 New Year resolutions for web and graphic designers, 22 logo design mistakes you might be guilty of [...]