Many of us find new clients by word of mouth.
In fact, any time I talk with a group of GDB readers, that’s where most of your business comes from.
You make a client happy, fulfill their need, and they refer you to a friend, fellow business owner or colleague.
And the cycle continues.
But did you know you could be losing potential clients through a few hidden problems on your web site?
Because when a client refers you to a friend, what do you think the first thing they ask is?
“Can I see some of their work?”
So your client directs them to your web site.
And there are (at least) 4 major web site problems that many freelancers haven’t fixed yet. (You can add yours in the comments.)
Are these problems costing you clients too?
4 Major web site problems that are costing you clients
No call to action
My wife and I are expecting our second child in about 6 weeks (woah) and we recently decided that living with just one car wasn’t going to cut it anymore. (Don’t worry, there’s a point to this story.)
I felt guilty taking the car every day and leaving her home with our toddler, especially this close to the new baby’s due date.
So one Saturday we decided we had talked enough about it and it was time to make the jump and get a new car.
We drove up to the dealership, I was practically ready to buy, and….nothing.
No one greeted me.
None of the salesmen looked up from their busy paperwork.
I literally had to go find someone to talk to and practically had to beg them to sell me a car.
Is your web site working the same way?
Are you so worried about showing off your work that you make it hard to find a way to contact you?
If so, it’s possible you have ready-to-buy customers visiting your site who look around for a while and, with no call to action, don’t know how to contact you or what to do next.
Use a call-to-action to make taking the next step easy and obvious.
Make it a button, a link, a banner, a pop-up, whatever it is, make it obvious and encourage people to act. You’ll see your conversion rate go through the roof.
Mediocre about page
One of the easiest ways to capture potential clients through your web site is to beef up your “about” page.
Instead of focusing on yourself (I am a web designer with 10 years experience), try focusing on your clients (Giving beautiful web design to small businesses for more than 10 years).
See the difference?
After focusing on the client, use your about page to encourage them to take the next step and call or email you.
Don’t wait until the end of a very long about page to ask them to call you or get in contact with you.
Don’t hope that after reading your about page they will click the “contact us” tab in your navigation bar.
Make it easy.
Make it obvious.
Limited contact methods
While making the decision to contact you is possibly the biggest step and most important part of visiting your site, you haven’t won the client over yet.
Imagine they decide to contact you, but all you’ve got is a skype number.
You lose clients without skype.
What if you only have an email address?
You lose clients who would like to confirm their gut reaction to hire you by speaking with you as a human being.
What if you only have a contact form?
You lose clients who don’t have time at that moment to fill out your entire.
What if you only have a phone number?
You lose clients who live to far away to affordably call.
Add as many methods of contact to your web site as possible. Everyone’s different.
Mobile unfriendly site
Lastly, it’s vital they can view your work on a mobile device.
Imagine they’re talking with a friend or family member who used to be a client of yours.
Your past client highly recommends you which causes their friend or family member to google you…on their phone.
They get to the site and can’t read it without annoying scrolling, the images are too large, and they have a bad experience.
Are they going to hire you for design?
Now is the time to convert to a mobile-friendly site if you haven’t already.
What did I leave out?
Did I leave out any major mistakes that cost freelancers clients? Leave a comment and tell me what I left out.
Written by Preston D Lee Preston is the founder of GDB, a designer, programmer, marketer, and entrepreneur.