When you’re striking out on your own as a freelancer, there’s a lot to handle. You have to get your web presence going, build a business plan and a marketing plan, reach out to potential clients, and update your software.
And that’s the obvious part.
But what about the smaller details?
Neglecting the little things can come back to bite you later, so today, take caution and read through these 4 small yet vital details you may have overlooked when starting your freelance business.
And since there are so many small details, I’m sure I missed some on this very list. Please feel free to leave a comment on this post and let me know what I left out!
4 small details you can’t afford to miss
1. Your elevator pitch.Sure, you know what your business is about, but can you explain it to a potential client in 20 seconds or less? Even more importantly, can you explain the unique selling proposition in less than 20 seconds? It’s not enough any more to say you’re a freelance logo designer. Why should they pick you over thousands and thousands of other qualified logo designers?
2. Your unique selling proposition.
This arguably should be the first thing you decide on before starting a business of any kind. What makes you unique? Why should a client pick you over anyone else? This proposition becomes what your marketing lives and dies by. If you’ve got a great USP, your marketing will be easy. If you’ve got one that’s unclear or too general, your going to struggle with marketing every single day.
3. Your web site meta data
As designers (which most of us here are) its easy to focus on how our business web sites look and forget to focus on how they function. When you’re starting a business, it’s important to focus on what customers will see and what search engines will see. You must please both or you’re sunk. This is especially true if you’re trying to focus on local clients. When they search “Web design services in [city]” for example, you better find a way to be at the top. And meta data (site keywords, description, etc.) is a good way to start.
4. Your business name registration
Since you’re most likely starting a business online (think web portfolio, design blog, etc.) it can be really easy to think that once you’ve set up a web site and start inviting clients to look at your work that you’re ready to go. And many freelancers and solopreneurs don’t take the time to register their business name with their respective governments. The problem? Operating under a business name (other than your own personal name as a sole proprietor) can be dangerous. Not always for legal reasons, but because you might be infringing on someone else’s business – which can mean big problems for you later. Imagine building up a reputation under a certain business name and then having to change your name because you find out someone already registered it. Better to get it right from the get-go.
What did I miss?
I’m not ignorant. I know I must have missed something pretty important on this list. What other small details are commonly overlooked by freelancers just starting out? Leave a comment and let me know.