Client Relations
Clients are the most important part of your freelancing career. Without them, you wouldn’t have money or pieces in your portfolio. Knowing this, you need to be armed with a solid knowledge of client relations to keep getting clients and maintain the ones you have worked so hard to find.
- Don’t undersell yourself to clients.
- Explain your process in simplest terms.
- Your client is not always right and it is okay to respectfully disagree.
- Having great customer service goes a long way.
- Always have the client deposit a certain percentage of the money up-front.
- If a client is angry with you, do not respond immediately to them; give yourself a few minutes to cool-off.
- Go the extra mile for your clients.
- Create a contract or terms and make your clients stick to it.
- Strive to get long-term clients and referrals.
- Always be professional.
When Designing
We all have different ways of approaching the design process. Some go straight to the computer and some start off with a pencil. Either way, it is important to remember certain aspects while you design. Here are a few of my tips:
- Always sketch out your ideas first before designing on the computer.
- Research your client’s target audience before designing.
- Think of the user and NOT yourself while designing.
- Look for outside sources to inspire you instead of design galleries.
Time and Project Management
Time and project management are two keys to effectively freelance designing. You have to face the fact that you will receive multiple projects at one point. Once you have come across that, you need to make sure you are managing your time effectively and you are managing the project effectively or your project could collapse.
- Learn to “productively procrastinate”; which means you work on what is most important first.
- Don’t make procrastination a habit.
- Find a project management application you like and stick to it.
- Frequently use a to-do list.
- Outsource to other designers when you are busy.
Marketing
Freelance designers often think they can bypass marketing, but you can’t. To reach potential clients, you need to constantly market yourself and prove your worth over others. Here are a few marketing tips for new freelance designers:
- Create an effective elevator speech.
- Use social media to your advantage.
- Advertise yourself locally as well as globally.
- Create business cards and hand them out whenever you can.
- Never advertise your services on internet forums.
- Look for work on Job Boards.
- Research your target audience and find out where they go on the internet.
Some Other Important Things
Some of these tips are very important. Starting out, I wish I would have known most of these tips because they have severely hurt my business and hurt myself. Without realizing some of these tips, I would not be where I am today and I would not be as happy as I am today.
- Have a diversified portfolio.
- Get an email client for your desktop.
- Learn from your mistakes and move on.
- Do not accept every project you are offered.
- Learn from criticism instead of shrugging it off.
- Step away from your computer and get some sunlight.
- Exercise is important.
Your turn to talk
In addition to adding your suggestions to the comments, we also asked you to share your thoughts on twitter. (To get featured in upcoming articles on GDB, follow us on twitter) The following are a few great ideas from the community:
@thephuse – I wish I would have known that even friends will screw you if you don’t put together a contract.
@gmsdesigns – I wish I could have known just how difficult some clients can be. And I wish the term “scope creep” had been in my vocabulary.
@blooji – I wish I would’ve known about the 30% self-employment tax (+ quarterly payment options). That hurts at the end of the year!
@mgpwr – How to do the other stuff, like TAX and books, how to approach clients, and deffo read up on their rights and law.
@evldesign – New freelancers should have a good handle on some of the business side or at least have a person they could turn to for help.
@MCDezigns – Find good partners and have an elevator pitch that grabs attention. NETWORK!
@amberweinberg – advice: to succeed just get out there and start freelancing. Don’t wait for the perfect time. It will never come.
Written by Nicole Foster Nicole Foster is a professional website designer from New York that loves meeting new people. At Nicole Foster Designs, she offers website, wordpress, and ecommerce services to unique businesses. In her free time, she enjoys meditating and chatting with other designers. Follow @nicolefdesigns
This is great. Useful info here!
Great article for new and old freelancers alike. This is good bookmarking material for everyone to reference back to, just in case you’re one to forget things such as, “don’t undersell yourself!”.
I’m loving GDB’s articles, keep it up!
What a great article for the new freelancers! Keep up the good work
@mece, I’m glad you enjoyed my article. Becoming a freelancer designer is hard, so I hoped I armed everyone with as most knowledge as I could (:
Thanks for including my advice
Awesome article. I’m a new freelance graphic designer and all of this information is very useful. Thank you!
Awesome post for new and old freelancers. Thanks for including my tweet advice!
Good post, though I would add a word of caution for “Go the extra mile for clients” – be cautious on this front. Certainly, do a sterling job – exceed expectations and be a total professional. Circumspection and prudence are wise bedfellows; there are people out there who have no compunction about taking complete advantage of you if they think they can get away with it.
About preparing to start the design process — I always insist on getting all the content for the site before I even put a pencil to paper to draw a concept. A good design should be centered around the content, not the content around the design.
One thing I’ve learned about dealing with clients is to not let them push you into making a design that is very similar to something else. I had someone who pulled up another design and literally said “make it basically like this”. In other words, don’t be pressured into copying designs.
A very well written and properly segmented article covering every single aspect of freelancing business.
They say freelancer is like a mercenary and anybody can hire him. I will disagree in the sense that we should choose our clients rather than clients choosing us. Being working as a full time freelancer for the last 6 years I can see how I reaped the fruits by proper scrutiny of my clients and not just to grab everything coming my way just for money. My motto is Run after work and money will follow.
So my advice to newcomers go for quality and quantity will follow itself. Once again my sincere thanks for writing such a great article. Keep it up
Well written! Lots of great thoughts here, and I echo many of them. I wish something like this had been written when I first started years ago, would have saved on the headaches.
It’s not so easy still with so much design software around, as well as many business owners still content to try and do their marketing on their own. I continue with my networking groups and am trying to pick up more on my social media to educate my clients on the importance of saving them time and frustration by outsourcing.
Thanks for the well-written article!
This site is an amazing reference for graphic designers like myself who were not formally trained and as i am doing my own freelance designer online work. It gives access to the best education you can get which is personal experience and wisdom from those who have already walked the path. Thank you.
it’s a nice article……..keep it up.
Fantastic article. I found this to be a very beneficial read. Thanks!
Great stuff!
The “Don’t Undersell Yourself” is a very hard one to try and live up to. You really have to believe a bit…If you don’t why should they?
Thank you for this great article! I recently graduated as in the field of graphic design, and I really want to freelance. I currently work for a company, but hopefully I can be freelancing soon. Thanks for the awesome tips!
Thanks for the article – I’m just starting up and this is a great starting point. I will let you know how I get on!
Such great tips for the freelance graphic designer! I’ve been a self-employed designer for 2 years now, and my biggest tips are get EVERYTHING in writing and never stop marketing your design business! Once you lose that momentum, work slows down. Keep at it!
Great tips. Some mistakes such as accepting every project and working for low when business doesn’t low are those which every designer commits at sometime
And yeah, one should never stop marketing.