An awesome referral-generating email template to send your clients…right now!

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Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

What NOT to say when promoting your freelance business on social media

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. However, when it comes to promoting a business, everything changes. Embarrassing photos become financially harmful, as do unpopular opinions or irrelevant speeches. Even the most innocuous sentiments can be hazardous, such as the case when LeBron James expressed frustration over

What I do when a web design client doesn’t pay me

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When it comes to getting paid, we run a pretty tight ship here at Web123, but it wasn’t always beer and skittles. A few years ago our Debtors used to always be sitting at $120,000+ outstanding. It felt like we were just being used as a bank by a lot of clients and it sucked. Some weeks we could barely pay wages having to beg on both knees for a temporary overdraft just to scrape by (on bloodied knees and

7 Signs you’re approaching business burnout & how to save yourself before it’s too late

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So the honeymoon phase is over with your design business huh? Me too. I’ve been running my own business for more than five years and a few months ago, this truth really began to hit me hard: A job where you work for yourself eventually becomes (gasp) a job. 1. You don’t feel creative anymore. One of the fastest ways to know you’re approaching business burnout is to take note of your creativity levels. Do you feel like you have

Struggling to find design clients? Here’s how I built my business from nothing

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Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your regular paid job. You know you can make a living as a freelance designer, if only you could find the right clients. You’ve set yourself up a new portfolio website. You’ve bought your own software. Your phone is on your

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

How to raise your rates without ticking off your clients

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Raising rates can be done in two ways: Rip off the band-aid. Say, “To hell with it!” and raise them now, without warning (or with warning), and let the pieces fall where they may. 2) With the method outlined in this post (recommended if you like financial stability). But I’d like to dig a bit deeper in this article and go back to the “why” of changing prices, because it frames the whole thing differently depending on your answer. So,

23 Cool Examples of Transparent Business Cards + Giveaway

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***********************UPDATE************************ Congratulations to our giveaway winner: Rob T Duvall of Cortica Creative Design in Kansas City, Missouri, USA! Thanks, everyone, for your participation, and good luck next time! ********************************************************* Remember when you were in college (maybe you still are) and you stressed to no end about your resume and portfolio? You were all about getting it perfect. “Just right.” It had to be impressive, but not too outlandish. Creative, but legible. Above all else, memorable. Now, years later, you may not