How I created a simple pricing process that removed stress and boosted profits

pricing strategy

Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a

How to build a stellar portfolio to land your very first freelance gig

laptop

Deciding to jump into freelancing is an awesome, scary, exciting rush of emotions. Unless you have money set aside, you’re probably still working your “regular” job until things really take off, but you’re ready… …all except for one thing: you don’t have any clients. (So your portfolio’s probably a bit thin, too.) How do you present a professional portfolio with only personal and student work (and if you’re lucky, one or two pieces from your current job)? How do you

11 Free must-have WordPress plugins that make client customizations super simple

WordPress plugins

Fellow WordPress designers and developers: Doesn’t it just make your day (week) when you find the handiest new plugin?* Something vetted by someone who has used it before. Something that wraps up a handful of hacked-together plugins into one sweet bundle. Something that will improve your efficiency and speed on at least 3 of your clients’ websites just off the top of your head. *Not sure what all this plugin-talk means for you? Check out this post and this post

Is devoting more time to WordPress worth it as a print designer?

WordPress CMS

As a print designer, you know that often your clients are going to need web design. But is it worth it to go through the hassle of learning WordPress (and the basics of web design)? Or should you simply partner with a web designer and share clients? Make the best decision for your business with the following info. What is WordPress anyway? (Don’t feel stupid…there are no stupid questions here at GDB.) WordPress is a very popular and free content management

4 Big mistakes that make you look like a rookie entrepreneur

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Whether you’re a rookie or a veteran, everybody wants to look like a polished pro. Most of us know the basics: always use a contract under promise and over deliver spend within your means never burn bridges But we’re all human, too, and sometimes we make mistakes no matter how hard we work to avoid them. Sometimes we don’t even realize we’ve made a mistake until we’re up the creek without a paddle. I’m here today to toss you a

Find time in your busy schedule with this ONE mental shift

No time

How many times have you made this excuse? I would love to work on <insert side project>, but I just don’t have time. I used to say this too (more than I’d like to admit), but worse, I used to believe it. “But April,” you’re thinking, “it really is true!” I know. It’s easy to fall into the trap of believing that you’re out of control of all the varied obligations placed upon you in both your personal and professional

How to stay motivated when solo business has got you in a rut

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Ever have one of those days (weeks?) where you just can’t seem to get yourself motivated? And I mean REALLY unmotivated, like nothing — not even dusting to avoid work — can tear you away from putting off life in general. Maybe it feels like there’s such a mountain of work ahead of you (house chores included!) that you don’t know where to start. Maybe your current projects aren’t terribly exciting. Maybe you’re feeling a bit burnt out. Or maybe

The two biggest differences between university and freelancing and how to succeed in the transition

wheeee!

Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills than getting that high mark in design class, and most students find that their education didn’t prep them for the freelancing world ahead. Luckily, here