Taking the plunge into freelancing is scary – we all know that. One of the reasons we’re so afraid is that we’re great designers but often know little about running a business (and that’s why many businesses fail). So to help you take your very first steps toward business prowess, I’ve compiled a list of business terms all freelance designers should know. After reading the list, leave a comment on this post and let me know which business terms I
in business tips
in business tips
I’m sure you know the marketing gimmick by now: the reason most retail stores price items at $99.99 instead of $100 is that it tricks the average consumer’s mind into believing an item is cheaper than it is. But does this pricing method work for freelancing as well? Does charging $249 – or $249.99 – instead of $250 bring in more clients? I contacted three highly-respected, veteran designers to get their input. Here’s what each one has to say (PS,
I know what a lot of you who haven’t yet found your niche or who are undecided if you even want a niche were thinking when I recently blogged about finding mine: “I’m not sure finding a niche is a good idea. Won’t that reduce my potential client pool even further?” I know, it sounds like an oxymoron, but narrowing your area of expertise can actually improve your design business and help you find more clients and more highqualityclients. How?
Pretend you’re Saul Bass. You’re one of the most famous designers and filmmakers in history when a young designer approaches you and says, “Mr. Bass, I’m a huge fan of your work and one day I hope to be just like you. Do you have any advice for me?” If you really were Saul Bass, perhaps you’d respond with your most memorable quote, “Symbolize and summarize,” for this aspiring designer. But think about all the many years of study, the
You’ve all heard the phrase, “if you try to be good at everything, you’ll be excellent at nothing.” But unless you’re one of the lucky ones, finding your niche can be really difficult. Don’t feel bad if you haven’t found yours yet…it took me over 10 years of designing until I found mine. Here at GDB we talk about how finding your niche (or superniche) can be really beneficial for your business. Whether it’s blogging or design work, you can
If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and
in Client Advice
Recently I blogged about how to rock your first client meeting. In the comments, GDB reader Siedah asked this great question: “[Do] you have any suggestions for a designer dealing with an unprepared client? I tend to run into a lot of new and existing business owners who are not prepared.” You and me both, Siedah! Let me share with you 3 tips I use to get my clients on track. And if there’s anything I’ve left out, let me
in Client Advice
Best news ever! A potential client has scheduled an in-person meeting with you to discuss their needs and how you might be able to help them. (Got a phone conversation? Learn how to overcome fear and win the account.) Eeeeek! That means you actually have to go and talk face to face with them. What will you say? How will you convey how perfect you are for the job? Don’t let your phobias kill your chances before you get there.