How To Master Your Cash Flow In Under 60 Minutes Per Day

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Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. Grrrrrrrr How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can probably skip this blog and just get back to it. Go on, off you go. If not and you’re sick of worrying how you’re going

3 big finance myths successful creatives don’t fall for

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Back in school, I wasn’t big on maths. It wasn’t because I sucked at it or even because I didn’t enjoy it… it was because my maths teacher also happened to be my Truancy Officer and I ditched a lot of classes back then so naturally I used to avoid him like the bubonic plague! I was *almost* a high-school dropout because of all the classes I missed. I remember one day and called me into his office to show

My 9-Step Guide To Attracting “A”-level freelance clients

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Remember that time you created the most amazing logo concepts for that client? You smashed it out of the park. Completely nailed the brief. So excited by your own ability you couldn’t wipe the smirk off your face as you saved the PDF. You. Were. Chuffed. You fire off an email and patiently wait. You know there’s a winner amongst the concepts you’d created and you can’t wait to get a reply… showering you with praise… telling their friends  you’re

Three client-types that are guaranteed to bring tons of business

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Last time I checked, 74% of our new business came from word of mouth referrals. That’s just downright staggering isn’t it? Pretty much three quarters of our clients came from people jibbering on about how awesome we are (or something to that effect, we’ll just go with that to stroke my ego okay?) You do good work, you deliver great results, clients rave about you and you get more great clients. And so continues the blissful cycle of never having

Grow or stay small? 5 Essential questions all freelancers should ask

Grow or Stay Small

Do you ever sit back and wonder what you ultimately want from your design business? What does it look like 10 years from now? Staff, money, cars, house, turnover, clients, holidays, boats, helicopters, happiness and the list goes on. I’ve been on a bit of a roller coaster lately, not by choice I can assure you. But it’s made me ponder what I actually really want from my business and my life. I found that it’s so easy to get

Clients killing you? How to shatter negativity in 5 seconds flat

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Let’s be honest, running a successful design business can be stressful. Don’t get me wrong… I LOVE my job. I love my business. And I know there’s a good chance you also love what you do. But sometimes that really challenging client with their 66th logo revision and unrealistic turnaround times does start to get under your goat and your ‘happy tank’ starts to get a little low on juice. There’s one thing you could do which helps me through

5 Super Fun (and Easy) Marketing Tips for Your Design Business

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When you decide go freelance you have to do more than just design. You have to run your business. I won’t lie, running a design business can be tough, but it can be a lot of fun too. Now, I’m not just talking about the fun of hearing a client go ‘oooh’ when they see your gorgeous comp. I’m talking about the fun can be had with that little thing called… marketing. When I started off I needed clients desperately, but I hated

My top 7 secrets on how I run my (super-successful) design business

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This year marks my eleventh year in business. That’s 11 years of solid practice running a design business and figuring out what works… and what doesn’t. Just the other day I had a client say to me “Geez Bianca, you don’t muck around… I bet you’re the type of woman who wears her underpants on the outside.“  I was laughing so hard at the image in my head, that it took me a couple of seconds to figure out what

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