How long should you test a marketing idea before giving up?

small business marketing

Marketing. That dirty ‘M’ word. How dare they not warn you of it in design school. “Do good work” – they say. “Create a great portfolio” – they say. “Look after your clients” – they say. And supposedly, the money will take care of itself. Yeah, right! I’m calling BS. I’m a good designer. I bend over backwards for my clients and then do a triple somersault in midair. And I have a pretty damn fine portfolio of work too.

How to turn your day-to-day struggle into a creative business you love

happiness-success

If you’re anything like I was just a few years ago, you’re probably working your tush off, spinning your wheels like a hamster on steroids and feeling like it’s just not paying off. Like your bank balance doesn’t match all the sacrifices you’ve had to make, right? You increase your rates, sack some clients, get some momentum for a while… …but it just never feels like you’ve made it.  Every day still feels like a struggle. It feels like you’ve

The one simple habit that changed my entire business and life

The one simple habit that changed my entire business and life - Graphic Design Blender

Is it just me or do we as designers like variety like it really is the elixir of life? I try so many things it’s not funny. I hate eating the same meal twice — I always have to cook something different. (It drives my partner nuts.) I must have at least 50 unfinished books I’m still reading. 17 unfinished DIY projects around the house. 20+ unfinished courses. Boxes of paints and blank canvases with not a painting in sight.

11 Ways to make more money from your business in 2015

Woman_Cradling_Money

Cash. Money. Moolah. Coin. Pennies. Dimes. Dosh. Dough… Call it whatever but let’s be honest…it can be the painful, blistering bane of your existence if you’re not careful. How many nights do you lie awake staring at the ceiling stressing about how to pay your suppliers, staff, taxes, rent, house, car payments, school fees, heck even just to put food on the table sometimes — worried sick about where the next lot of cash is coming from? Countless, right? Me

7 Ways to save startup costs (that I wish I did 10 years ago!)

lower startup costs graphic design blender

So you want to start a business? Or perhaps you just did? Are you mad? Bonkers? Insane? Lost your marbles? Quick, you still have time! Get outta here!! Run for your life. Run for the hills. Go on, go! Get out while you can!! Run, Forrest, RUN!!! I mean really, are you sure you want this? It takes one tough cookie and some mighty 4” thick skin to fight the battles you’re about to fight just to survive each day?

Terrified to hire your first employee? 5 comforting words of advice.

scared

I remember my first time. Nerves. Confusion. Sheer palm-sweaty, nerve-racking, eye-twitching terror. All these manic thoughts running through my head. Constantly. Non stop. Every time I awoke in the morning. Every night when my head collapsed into my pillow at night. Constantly wondering. No, constantly worrying! Am I ready? How do I know I’m ready? Where do I start? How do I do it? How much should I pay? What if they suck? How much time is it going to take

What I do when a web design client doesn’t pay me

free-feeling

When it comes to getting paid, we run a pretty tight ship here at Web123, but it wasn’t always beer and skittles. A few years ago our Debtors used to always be sitting at $120,000+ outstanding. It felt like we were just being used as a bank by a lot of clients and it sucked. Some weeks we could barely pay wages having to beg on both knees for a temporary overdraft just to scrape by (on bloodied knees and

How To Master Your Cash Flow In Under 60 Minutes Per Day

free-above-city

Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can probably skip this blog and just get back to it. Go on, off you go. ;) If not and you’re sick of worrying how you’re going