Three client-types that are guaranteed to bring tons of business

clients that bring more business

Last time I checked, 74% of our new business came from word of mouth referrals. That’s just downright staggering isn’t it? Pretty much three quarters of our clients came from people jibbering on about how awesome we are (or something to that effect, we’ll just go with that to stroke my ego okay?) You do good work, you deliver great results, clients rave about you and you get more great clients. And so continues the blissful cycle of never having

Grow or stay small? 5 Essential questions all freelancers should ask

Grow or Stay Small

Do you ever sit back and wonder what you ultimately want from your design business? What does it look like 10 years from now? Staff, money, cars, house, turnover, clients, holidays, boats, helicopters, happiness and the list goes on. I’ve been on a bit of a roller coaster lately, not by choice I can assure you. But it’s made me ponder what I actually really want from my business and my life. I found that it’s so easy to get

Clients killing you? How to shatter negativity in 5 seconds flat

shatter negativity image graphic design blender freelance design blog

Let’s be honest, running a successful design business can be stressful. Don’t get me wrong… I LOVE my job. I love my business. And I know there’s a good chance you also love what you do. But sometimes that really challenging client with their 66th logo revision and unrealistic turnaround times does start to get under your goat and your ‘happy tank’ starts to get a little low on juice. There’s one thing you could do which helps me through

5 Super Fun (and Easy) Marketing Tips for Your Design Business

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When you decide go freelance you have to do more than just design. You have to run your business. I won’t lie, running a design business can be tough, but it can be a lot of fun too. Now, I’m not just talking about the fun of hearing a client go ‘oooh’ when they see your gorgeous comp. I’m talking about the fun can be had with that little thing called… marketing. When I started off I needed clients desperately, but I hated

My top 7 secrets on how I run my (super-successful) design business

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This year marks my eleventh year in business. That’s 11 years of solid practice running a design business and figuring out what works… and what doesn’t. Just the other day I had a client say to me “Geez Bianca, you don’t muck around… I bet you’re the type of woman who wears her underpants on the outside.“  I was laughing so hard at the image in my head, that it took me a couple of seconds to figure out what

6 Reasons Why You Shouldn’t Fear Design Outsourcing

[img] don't be scared of outsourcing design work [img]

It seems I caused a little bit of a stir in my last post when I suggested you could potentially outsource some design tasks to cheaper labour in places like Manilla. I do love a hearty discussion so I thought I’d quickly lay out my top 6 reasons why design outsourcing isn’t something to be feared. I’d love to hear what you think! Sites like Fiverr are your resource as much as anyone’s. Same goes for eLance or oDesk. Sure, they

The ultimate guide to escaping the “hours for dollars” trap

The ultimate guide to escaping the “hours for dollars” trap

My first business was in manufacturing. I was 10. I used to make all sorts of dazzling arts and crafts and sell them at the local Sunday markets. I remember the table being so huge I could barely see over top of it to talk to my customers; then again, everything seems huge when you’re 3 feet tall. By the end of each market day, I’d pack up what was left, assess the best sellers, count my earnings and go

13 Signs You’re a Design Slacker (And How to Step Up Your Game)

signs you're a design slacker graphic design blender

Admit it. There have been nights you’ve gone to bed without brushing your teeth. Some days you skip washing your hair. (I’ve just discovered dry shampoo and I’m embarrassed to say I use it, but hey, this mini-mohawk is temperamental so desperate measures are required when I’m in a hurry). Other times, you ventured out wearing the same underwear cos you’ve fallen behind with the laundry. Eww, I know, but whatareya gonna do? Go commando? Come on admit it, we’ve