Presenting design work to your clients

So you’ve landed that great client you’ve been talking to for weeks, and you want to make sure to keep them happy. Aside from giving them a stellar product, how do you do that? One way is by being ridiculously professional in how you present your work. The way proofs are presented to clients had never really occurred to me until I did some in-house work for a design agency awhile back. This particular agency was very particular about presentation,

Get the design clients you want by defining what you do

One of the more important things you can do in building your successful freelance design business is to determine exactly the kind of work you want to do, and what you want to accomplish. This may sound obvious, but it’s not always as easy as you might think. As you develop your skills, you may find yourself with the ability to take on work that is outside the scope of what you got into the freelance business for. Extra money

Charging for freelance design: by the hour or per project?

Have you ever found yourself pulling your hair out over how much to charge for a design project? It can be very frustrating and usually ends up costing you more time (and thus money) than it should. There is some debate on the merits of having an hourly rate that you charge for everything, or setting prices for certain design services and sticking to those. There are definitely pros and cons to both methods, and it really ends up depending

How to ensure your design portfolio is attracting clients

When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing your portfolio. I thought I’d pass along a few tips that have helped me in developing mine. Make a web portfolio A website that showcases

The best tools for tracking freelance design spending

In many peoples’ personal financial world, the method is spend and forget. When you’re running a business, however, it pays to spend and remember. Keeping track of your spending can help you spend wiser and even save money. Any money you spend on your business can be deducted at the end of the year on your taxes. Basically this subtracts the amount you spent on the business from your taxable income and lowers your taxes some. Believe me when I

Designers: conquer the budget beast once and for all!

Odds are, if you’re just starting out with your freelance business, money is tight and you definitely want to make the most of it. Budgeting can be very beneficial in helping you plan your spending.

Equipment for your freelance business: Buy or Get By?

As a freelance designer, there are certain hardware and software needs that I just can’t do without. I need a reliable computer, a desk, my design software, a smartphone for email when I’m away from my desk, FTP client, text editor, word processing software, the list goes on. Unfortunately for the consumer/small business owner, there is always a better, newer, faster version available on the market, begging us to scrap our current equipment and upgrade. But when is it time