How our agency uses email marketing to find new clients fast

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, but you’re not quite ready to buy. Then, you get a little more fidgety as your old computer gets worse and worse and your needs for a computer get bigger and bigger. So you re-visit those sites, and keep shopping

How to win projects when your prices are higher than everyone else’s

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There’s a common thread amongst all of the products and services I create or am a part of: they’re expensive. Not ridiculously expensive. But when you compare them to the other products and services out there, they’re either priced above-average or very above-average. This goes for our agency when creating websites or branding. And it goes for our agency’s new design-to-code service, Reliable, that serves other agencies and freelancers. In fact, at Reliable, over the past week we’ve had at

How I grow my business through networking (from a guy who hates “networking”)

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Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and just looked at us with dollar signs in their eyes. However, there would always be one or two legitimate prospects there, and we had to make the most of our interactions with them. At first we made a lot of

Does your portfolio website have a case of the “no one ever calls me”?

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On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as Kevin O’Leary from “Shark Tank” would lovingly say, were “cockroaches no one’s ever heard of.” (His words, not mine!) Those websites were sick, and needed a dose of GDB advice stat. So I made a list. A list of the

How to compete with big agencies as a freelancer

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There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)

Your testimonials are a hidden goldmine if you use them like this.

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Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much

This is what it means to be a freelancer (that no one else will ever understand)

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Walk into any business, and you can almost instantly spot the owner. It’s not always their clothes, either. Some dress with more authority, but that’s not always the case. Sometimes they’re the ones in the tie-dye and sandals. And age doesn’t give it away either, as they’re usually not the oldest in the room. How can you almost always instantly spot the owner? What is it? Because if it’s not the clothes or the age, it has to be something else.

The 7 ways I handle fear, doubt, and the crazy inner-turmoil we entrepreneurs face

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I have woken up in cold sweats, with the bed literally soaking beneath me. I’ve had nights where sleep just wouldn’t come at all – pushed away by gut-wrenching anxiety. I’ve been pre-occupied with worrisome thoughts that prevented me from getting any simple joys from the nice surprises of life. These things have plagued me when I was just starting out and completely broke, and even now that I’ve obtained some real success. And I’m not alone. If you’ve ever