If you’re “stuck” in print, here’s the easiest way to start getting web design clients

stuck in print? Make switch to web design

I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that print design delivers. At least not yet. But many print-only designers have written into GDB expressing a concern: their clients need websites, and they currently have to go elsewhere to have them made. They’re not sure how to start offering

An awesome referral-generating email template to send your clients…right now!

stencil

Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

How to raise your rates without ticking off your clients

euros-and-dollars

Raising rates can be done in two ways: Rip off the band-aid. Say, “To hell with it!” and raise them now, without warning (or with warning), and let the pieces fall where they may. 2) With the method outlined in this post (recommended if you like financial stability). But I’d like to dig a bit deeper in this article and go back to the “why” of changing prices, because it frames the whole thing differently depending on your answer. So,

The real reason clients ask crazy, ridiculous things of you

annoying clients

I’m going to share with you a list of ridiculous demands my company has been asked of by clients recently. I’m sure you’ll nod along. You might even get a laugh or two…or a few tears, if you’ve been pushed close enough to the brink. But afterward, you might swear me your mortal enemy. Confused? Just hang in there and make sure you read this post to the end. It’s important. Have you experienced clients… Emailing at 3am expecting immediate

How to dominate any niche or industry

success sign

Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

A “done-for-you” direct mail letter to get new, local clients!

mailbox

I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

plant

Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

What to do if a client threatens you with a “bad review”

Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we