The real reason clients ask crazy, ridiculous things of you

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annoying clients

I’m going to share with you a list of ridiculous demands my company has been asked of by clients recently. I’m sure you’ll nod along. You might even get a laugh or two…or a few tears, if you’ve been pushed close enough to the brink. But afterward, you might swear me your mortal enemy. Confused? Just hang in there and make sure you read this post to the end. It’s important. Have you experienced clients… Emailing at 3am expecting immediate

How to dominate any niche or industry

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success sign

Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

A “done-for-you” direct mail letter to get new, local clients!

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mailbox

I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

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plant

Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

What to do if a client threatens you with a “bad review”

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Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we

This painful, terrible, amazing exercise forced me to become a better designer

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exercise

Flash back to 2010, and I’m giving a workshop to a room full of entrepreneurs who want to learn copywriting. We were on the subject of headlines. I’d given them the basics, and now, to make sure they “got it”, I had them each write a headline of their own. The room was silent except for the tapping and scribbling of pens. Then, some pens hit the table, and I looked around to see smiling faces. These people were proud

How to get tons of new clients (without spending a dime) with the “human billboard” Method

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Screen shot 2014-07-29 at 8.48.26 PM

My brother is a fitness nut. He owns gyms, trains in gyms, and basically lives in them too. If you’ve seen “Pain & Gain” with Mark Wahlberg – he’s kind of like that (minus the psychopathic, hostage-taking shenanigans…). But he’s also a brilliant marketer. And a few years ago he created a system for filling personal training studios and boot camps with new clients that’s 100% free, and works like crazy. He called it the “Human Billboard” method. Why? Because

This client-getting tactic worked so well… I actually had to stop using it.

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Last year I attended a digital marketing conference in San Fran. I had three objectives: Learn cool stuff I could use for my own businesses and to help my clients. Pick up potential clients. Eat a lot of that famous west coast sushi After all – I’m a digital marketer – so everyone at this conference is a potential client, right? But here’s the thing… From attending these conferences in the past, I know how people pitch their services and

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