You’re losing clients by committing this one critical web site mistake

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Lately, I’ve been reviewing and critiquing a lot of design business and portfolio web sites (get yours critiqued here). There’s one critical mistake that A LOT of designers are making – and it’s losing them clients! It’s not a hard thing to fix, and it’s not even time consuming. It can be fixed within a few minutes–in fact, you should do it today! And if you do it, I guarantee you conversion rates on your design business web site will

Should designers charge to “resend” files after the project is long finished?

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resend-files-graphic-design-blender

Every once and a while I hang out in freelancing forums and read what other freelancers are struggling with. Yesterday, I read a really interesting question that went something like this: “Should I charge old clients for re-sending old files?” I thought it was an excellent question! (Let me know your answer by leaving a comment.) We’ve all had it happen before: A client hires you to design a logo (or whatever you specialize in), you send the final files,

A freelance designer’s target audience: how do you find it?

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target-audience-graphic-design-blender

“Who’s your target audience?” Lately, I’ve been asking a lot of designers that question because I’ve been offering 5 business critiques per month lately and that means digging deep into how designers build and market their businesses. But I’m worried. Because the most common answer I get is something like: “Anyone who needs logo design, I guess.” And I have bad news for anyone who gives that sort of answer: You’re going about it all wrong! See, it’s your job as

How designers can charge more without having an awkward client conversation

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raise-design-rates-graphic-design-blender

You all know April, right? If you don’t yet, I would recommend you read through some of her posts here at GDB. She’s quickly becoming a seriously great author on this blog. Not only does she write about some awesome stuff (as evidenced by the number of comments, tweets, and shares that her posts get), but she’s also a great business person. (At least I think so, after you read this post, let me know if you agree or if

Do freelancers really need accountants?

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accountant designer graphic design blender

Tax season is upon us in the United States; and it’s never fun. (Hey GDB readers from around the world, help me out here: when is tax season – if any – in your country? Leave a comment!) But today, I wanted to answer a question I hear all the time from freelance designers: “Do I really need an accountant?” Can’t a competent freelance designer just do their own taxes? Today, I’d like to take a stab at answering that

Get your design business critiqued–actionable advice custom tailored to your business

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GDB-business-critique-graphic-design-blender

Today, I’m excited to announce that I have created a completely new opportunity here at GDB that will allow designers to get their business critiqued. If you’ve ever wanted to get more from your GDB experience; if you’ve ever felt like you could use some customized, detailed instructions on how to take your design business to the next level, you’re not the only one! In fact, I’ve had so many requests lately to personally and individually critique beginning design businesses,

Should repeat design clients have to sign a contract?

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sign-contract-graphic-design-blender

For today’s post I have a very intriguing question and, frankly, I’m not sure I know the best answer. In a freelancing forum recently, I came across someone with this question: “Do you use a contract for every job, even if it’s a repeat client?” The question really got me thinking about the best way to approach this sort of situation and I wanted to pass the question on to you to get you thinking too and also to hear