What should you get paid on your first freelance project?

Screen shot 2012-05-16 at 9.05.34 AM

So you’re ready to freelance huh? You’ve got your web site up. You’ve got some school projects in your portfolio. You’re ready to start calling clients and pitching your services. So what’s stopping you? If you’re like a lot of designers I talk to regularly, you don’t know how much to charge for your first freelance project. The most common deterrant Believe it or not, I think this is one of the most common reasons freelance designers don’t take the

What’s the best way to backup your design files?

store-design-files-graphic-design-blender

I get questions all the time about running a design business and usually, I can kindly point readers to a past post on Graphic Design Blender, but I absolutely LOVE it when a reader stumps me with a question. Why do I love it? Because now I get to ask you and learn from you! That’s right. Today, the tables are turning and I need your help answering a reader’s question. Here’s a summary of the email I received from

Get more clients by improving your “about me” page

Screen shot 2012-05-07 at 9.07.29 AM

We’ve been talking a lot lately about designing and creating your own web portfolio. We showcased 50 stunning design portfolios you should see before designing your own and discussed the one critical site mistake that could be costing you clients. Today, I want to talk about what I think is the most important part of your design portfolio: the “about” page. I want to address the “about me” page – or “about us,” “bio,” or whatever you call your “about” page

You’re losing clients by committing this one critical web site mistake

Lately, I’ve been reviewing and critiquing a lot of design business and portfolio web sites (get yours critiqued here). There’s one critical mistake that A LOT of designers are making – and it’s losing them clients! It’s not a hard thing to fix, and it’s not even time consuming. It can be fixed within a few minutes–in fact, you should do it today! And if you do it, I guarantee you conversion rates on your design business web site will

Should designers charge to “resend” files after the project is long finished?

resend-files-graphic-design-blender

Every once and a while I hang out in freelancing forums and read what other freelancers are struggling with. Yesterday, I read a really interesting question that went something like this: “Should I charge old clients for re-sending old files?” I thought it was an excellent question! (Let me know your answer by leaving a comment.) We’ve all had it happen before: A client hires you to design a logo (or whatever you specialize in), you send the final files,

A freelance designer’s target audience: how do you find it?

target-audience-graphic-design-blender

“Who’s your target audience?” Lately, I’ve been asking a lot of designers that question because I’ve been offering 5 business critiques per month lately and that means digging deep into how designers build and market their businesses. But I’m worried. Because the most common answer I get is something like: “Anyone who needs logo design, I guess.” And I have bad news for anyone who gives that sort of answer: You’re going about it all wrong! See, it’s your job as

How designers can charge more without having an awkward client conversation

raise-design-rates-graphic-design-blender

You all know April, right? If you don’t yet, I would recommend you read through some of her posts here at GDB. She’s quickly becoming a seriously great author on this blog. Not only does she write about some awesome stuff (as evidenced by the number of comments, tweets, and shares that her posts get), but she’s also a great business person. (At least I think so, after you read this post, let me know if you agree or if