Design Essentials 2: Originality

This chapter of Design Essentials will cover the topic of  Originality in design. Originality is the ability to think independently and creatively. So why is it so important that we, as designers, are original thinkers? Put most simply, original designs are more effective. Let’s take a look at the concept of originality in design: But
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Design Essentials 1: Attention to detail

This chapter of Design Essentials focuses on Attention to Detail and the important role it plays in the design process. Attention to detail makes for a better experience in any industry. A candy on your pillow at the hotel or a mint with your check at a restaurant makes for a more enjoyable traveling experience.
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The beginner’s guide to blogging about design

So you want to blog about design, eh? You’ll have to take a number and wait in line because, frankly, there are thousands of blogs about design out there. Starting a successful design blog is like learning to walk: You will most likely fail a number of times, you’ll need a lot of patience, and
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What to do when a client wants you to copy other designs

Coming from LinkedIn? Let’s get connected! In the graphic and web design industry, we like to think of ourselves as “creatives” who constantly keep the creative juices flowing and come up with original, well-thought out ideas. So why is it that even the best of graphic and web designers are approached by a client now
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Avoid design burn-out by limiting client revisions

Beginning a new design project is always exhilarating. You’re energized and excited about working on the project and creating something effective and beautiful. But have you ever had a project that, by the end of it, you just “want to get it done”? You stop caring so much about the design because you’ve been forced
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Specialization: a designer’s key to success in the future

I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful
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Will the iPad change the way you design?

Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we,
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Sending a clear message in logo design

Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would
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