Specialization: a designer’s key to success in the future

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I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of

Will the iPad change the way you design?

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Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we, as web and graphic designers, do our job. Below I would like to offer a few thoughts on how our jobs might change, and then

Sending a clear message in logo design

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Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.” In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause

UX design in print media: designing with the user in mind

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Due to the increasing popularity of usability design and user experience design articles that focus on the internet and web design, you might not be aware that user experience design has been around a lot longer than the internet has. This article will discuss the effects that user-experience design has specifically in print design. It is my firm belief that user-experience design is important in any design setting and your future success in the design industry depends on how well

The biggest myth of graphic and web design

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educate-yourself

I’m not going to beat around the bush, the following is what I believe to be the biggest myth in the graphic and web design industry: “Our job is to design what the client wants.”I know the old adage says “the customer is always right.” While I always strive to make the customer happy and create a design that they are pleased with, I would like to consider the following scenarios: Let’s assume you’re not a designer anymore. Rather, you’re

Anatomy of a massive site redesign

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If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to present to you the new and very much improved Graphic Design Blender. GDB is a place where graphic and web designers come to stay up to date on an ever-changing industry–that of graphic and web design. This article will cover the ins and outs of a massive site redesign. It articulates on more in-depth considerations

Graphic Design Blender’s best of 2009 + a big thanks

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I love the end of the year. I feel rejuvenated after the holiday break and excited to move forward in whatever next year’s endeavor’s bring. Before closing out the year, I would like say thank you to all of you readers here at GDB for making this blog what it is. I appreciate your participation, your comments, subscriptions, and willingness to share and make me a better designer. It has been a truly great year. I would also like to

Time management tips for designers

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Whether you work in a corporate office, small production house, or as a freelance designer, chances are you have a lot to do. As designers, we many times have multiple projects to work on, clients to find, bills to manage, research to do, meetings to go to, and more. If we aren’t careful, time can get away from us and we can find ourselves not accomplishing all that we hope to during the day. This article is a collection of