How to reduce clutter in web design

The truth of the matter is visitors who come to a cluttered web site are frequently turned away because they are confused about where to go first or how to find the content they need.  This article contains several solutions to help you reduce clutter on your web site. 1. Organize: Make it easy for visitors to find what they are looking for. The first step in designing a less cluttered web site is to create a site map.  This

How to lose all your design clients right now

1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is that you fix that flat tire on your motorcycle, go for a quick ride, and then finish that movie you started a few days ago. When you do finally call them back be sure to remind them they need to

Tips to help you be ready for your next design job interview

Graphic design jobs are frequently few and far between. It’s important that you are prepared for any design job interview you might be lucky enough to land. Below you will find a number of tips to help you be more prepared for your next design job interview. 1. Update your online and print portfolios. Tastes, styles and opinions are constantly changing in the design industry. The most important factor in landing your next design job, therefore, is the quality of

22 logo design mistakes you might be guilty of

logo design mistakes graphic design blender

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in to any of these categories? UPDATE: If you like this article, check out “14 freelance design mistakes you might be guilty of“ 1. Unoriginal Design. Your logo should be original to the task at hand. The logo and branding strategy

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the

Interview with Designer/Blogger Brian Hoff

I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and what you do. My name is Brian Hoff and I am a graphic designer from Philadelphia. I specialize in identity and logo design, but work

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

20 Design blogs I subscribe to (and you should too)

People I associate with frequently ask me where I get my ideas and inspiration from.  While the list is endless, I thought this might provide some insight into some of the places I go for design inspiration and instruction.  While twitter is probably still my favorite way to keep up to date with what other designers are doing (follow me @prestondlee), the following are a number of design blogs I have subscribed to and frequently read. Bittbox.com A great blog