25 Attributes employers look for when hiring creative people

Recently I have written a lot of articles about the various creative agencies I visited in Seattle, Washington.  At each agency, I asked the creative professionals which attributes they considered vital for someone in a creative profession. Below is a list of the wide variety of answers I received. 25 Attributes and Abilities all creative professionals should possess. (in no particular order) Weber Shandwick 1.    Be motivated and eager to learn 2.    Be Organized

The ideal creative professional – Are you one?

The ideal creative professional = General Education + Professional Education I recently had the privilege of meeting with Jim Copacino, cofounder of Copacino + Fujikado, a world-class advertising agency in Seattle, Washington.  Upon asking him what attributes he considered to be most important, he said to be equally educated both generally and professionally. Where professional education and general education meet, creatives flourish. This article will teach you what General and Professional Education are and why it is important to get

What professionals look for in a creative portfolio

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day and only liked the work found in one of them. He showed me the portfolio and I asked why it was so much better than the other two. The secret, he said in essence, is to show a complete creative

The three “i”s of creating brand awareness

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and

Four simple steps to get your design blog off the ground

If you work in a creative field, chances are you have a personal blog.  So what makes the difference between your blog and your grandmother’s? You actually have content that you need to share with the world. Similarities?…Unfortunately no one reads either blogs.  So what can you do to finally get traffic to your blog? Try some of the suggestions below: 1. Make it attractive. Get a personal URL, learn a little code, and set up a nice professional site. 

10 steps to becoming a successful freelance designer

Let’s face it. There are a lot of us out there: freelance designers trying to make a dollar and gain experience at the same time.  Freelance designing is wonderful but the market is so saturated that we often lack what we need to stand out from the crowd. Below you will find 10 tips on becoming a successful freelance designer. 1.    Brand yourself. Nearly any company or organization falls apart without an established style. Without a impressive personalized logo you

5 Steps to getting out of a creativity jam

Most of the time, we feel creative. That’s why we are passionate about what we do.  Graphic designers, advertisers, writers, all of us are expected to be creative on a daily basis and frequently we are paid to be creative on an hourly basis.  But what about those moments when our creative juices are all jammed up and we can’t seem to get them flowing again? Below you will find 5 simple steps to help get the creative juices flowing