Is your design blog dead? Mine was too.
I’ve been a blogger for a long time, but I never really had one that took off. I mean, I’ve had a few readers here and there, a few comments now and again, and some traffic trickle in, but I never had a blog that allowed me to interact with people in my industry. I never had a blog that made me any money. I never had a blog that was read by more than a few people. I never had a blog that I considered successful.
Until I made one simple change.
After I made the change, comments began pouring in. Inbound links came easily. My social media profiles began to grow. And it all continues to grow.
And don’t worry, I’m not selfish. I’ll share my secret with you. If you have been blogging about design for what seems like an eternity without any serious results, or if you just want to give your design blog an extra boost, keep reading. This post is for you.
I know, it’s killing you. Here’s my (not-that-secretive) secret: find a SUPERNICHE.
The power of a superniche
You’ve probably read about the importance of blogging to a niche audience-and it’s true. You probably aren’t going to be extremely successful blogging to the same audience who reads the New York Times (average joes, businessmen, and all sorts of people). If you want a successful blog, find a niche audience.
The mistake most designers make is thinking that blogging about design is niche enough.
You see, there are thousands and thousands, and thousands of design blogs out there. There are almost as many design blogs as there are designers. But there are only so many designers that can be successful blogging about design in general. If you blog about logo design, print design, web design, freelancing, tutorials, etc. etc. etc., chances are, your blog will fade into the background.
But if you choose a SUPERNICHE, you’re bound to succeed. Take for example, this blog. Hopefully, I could ask you what the purpose of this blog is and you would respond, “to help designers succeed in business.” or something to that effect.
You see, I used to blog about nothing specific. I mean, I blogged about design, but that’s about it.
And no one cared.
But the day I found my SUPERNICHE (Blogging about the ‘business of design’), the blog started to take off.
Other advantages to superniche-ing
Not only do I get way more traffic now than I did before superniche-ing my blog, but it’s also easier to write blog posts, interact with my readers, and monetize my blog. I always know what I am going to write about, you always know what you can expect from GDB, and I love helping you all succeed in your design business as you help me succeed in mine!
Do you have a superniche?
Do you have a super-specific audience that you blog to as a designer? If so, what is your superniche? I’d love to hear what you all blog about in the comments. Leave a comment and even leave your blog URL if you’d like. Then we can all share the love and check out what we are all writing about.