This clever Facebook advertising tip produced instant, amazing results

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I’ve tried for a while now to “crack” Facebook targeting for our agency, and for our agency’s new “design to code” branch, Reliable. But the click farms have always been a problem. In case you’re not up-to-speed on the “click farm dilemma,” basically, there are people who are paid a penny every time they “like” an ad on Facebook. This is how people buy thousands of “likes” at a time – a practice that’s way too common. However, to keep

How to pick the perfect font for print projects

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You’ve probably heard the general rule: Serif for print, sans serif for screen. Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would work really well? Let’s look at some of the subtleties of print typography, and how you can use them to maximum advantage in your design efforts. Looking for the best font faces for branding/logos? Click here. A bit of history…

How our agency uses email marketing to find new clients fast

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When you’re ready to make a big purchase… let’s say a new computer… you probably go steps like these: First, you start getting tired of the old one. So you start browsing around some websites, seeing what your options are, but you’re not quite ready to buy. Then, you get a little more fidgety as your old computer gets worse and worse and your needs for a computer get bigger and bigger. So you re-visit those sites, and keep shopping

How I built a 6-figure freelancing business on Elance

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Earlier today, we posted a different version of this article here at GDB. While we believe the original article delivered some great advice on building a six-figure business on Elance, some of you were concerned that it didn’t go into enough detail. Danny and I immediately jumped on the phone and talked through what we could add to the post to make it as valuable for you as possible. Below is the revised post, which we sincerely hope you will

How I grow my business through networking (from a guy who hates “networking”)

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Back in the day we had no budget for marketing. So my partner and I would hit up the local networking events every week. For the most part they were completely worthless, and soul-sucking. Everyone there was a shark and just looked at us with dollar signs in their eyes. However, there would always be one or two legitimate prospects there, and we had to make the most of our interactions with them. At first we made a lot of

Does your portfolio website have a case of the “no one ever calls me”?

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On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as Kevin O’Leary from “Shark Tank” would lovingly say, were “cockroaches no one’s ever heard of.” (His words, not mine!) Those websites were sick, and needed a dose of GDB advice stat. So I made a list. A list of the

10 Essential dos and don’ts of branding your solo business

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As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. So while you may feel like the only designer, illustrator, or artisan out there who’s struggling when it comes to branding your solo business: you’re not alone. All of us have spent long nights brainstorming the perfect brand, and all of

How to find new clients fast using Google Analytics

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But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first. And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a powerful tool get you a ton more clients and make your marketing more efficient. So whether you’re a complete newbie or you’ve been staring blankly at your stats for a while, here’s a simple 3-step process for using Google Analytics to find more