Does your portfolio website have a case of the “no one ever calls me”?

readytowork

On a hunch yesterday I started Googling “[insert city here] freelance graphic designer.” I looked at New York, Seattle, San Fran, London, and more. I spread from there to agencies. I saw sites from well-established peeps to ones who, as Kevin O’Leary from “Shark Tank” would lovingly say, were “cockroaches no one’s ever heard of.” (His words, not mine!) Those websites were sick, and needed a dose of GDB advice stat. So I made a list. A list of the

10 Essential dos and don’ts of branding your solo business

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As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. So while you may feel like the only designer, illustrator, or artisan out there who’s struggling when it comes to branding your solo business: you’re not alone. All of us have spent long nights brainstorming the perfect brand, and all of

How to find new clients fast using Google Analytics

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But if you have any experience with Google Analytics, you know that it can be a little overwhelming at first. And maybe you’re not exactly sure how to use it. But if you know how to use it, it can be a powerful tool get you a ton more clients and make your marketing more efficient. So whether you’re a complete newbie or you’ve been staring blankly at your stats for a while, here’s a simple 3-step process for using Google Analytics to find more

How your font-choice can bring in more clients (or scare them away)

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the

6 Non-traditional ways designers can find new clients & stand out

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Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some

An awesome referral-generating email template to send your clients…right now!

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Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

What NOT to say when promoting your freelance business on social media

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. However, when it comes to promoting a business, everything changes. Embarrassing photos become financially harmful, as do unpopular opinions or irrelevant speeches. Even the most innocuous sentiments can be hazardous, such as the case when LeBron James expressed frustration over

Struggling to find design clients? Here’s how I built my business from nothing

finding design clients

Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your regular paid job. You know you can make a living as a freelance designer, if only you could find the right clients. You’ve set yourself up a new portfolio website. You’ve bought your own software. Your phone is on your