How to find new clients fast in a brand-new city

finding new clients in a new city

If you’ve ever experienced the “joy” of moving* (especially if you’ve accumulated furniture), you know that not only are you learning the ropes in a new community personally, but as a business, nobody knows you. Nobody knows that you volunteered 200+ hours per year in your previous community. Nobody knows you would love to design the local cancer awareness basketball tournament logo. Nobody knows that your posters improved sales at your previous locale’s zoo store by 20%. And that’s a

25 Inspiring and creative print ads

As a graphic designer, one principle responsibility we have is to convey a message effectively via visual means. The following ads are inspirational in that regard. Few, if any, words are used in most of these advertisements, but the visual imagery speaks volumes. Take a look and let us know what you think by leaving a comment.

Tips to help you be ready for your next design job interview

Graphic design jobs are frequently few and far between. It’s important that you are prepared for any design job interview you might be lucky enough to land. Below you will find a number of tips to help you be more prepared for your next design job interview. 1. Update your online and print portfolios. Tastes, styles and opinions are constantly changing in the design industry. The most important factor in landing your next design job, therefore, is the quality of

10 Dos and Don’ts when redesigning a logo

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it comes to redesigning someone’s logo. #1. Don’t stray from the general look and feel of the company. When you change the colors, style, or visual goals of the company, that’s called rebranding – not redesigning a logo. #2. Don’t copy

Dressing your design piece for the occasion

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.”  This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band.  Now picture

Three rungs on the creative ladder of success

Climbing the ladder of success in the creative industry  can be a tricky journey. In February, I visited WONGDOODY, a creative agency in Seattle, Washington where I asked Shaun Moshay, an account director at WONGDOODY, what three attributes I should possess if I wanted have his job some day. More or less, this is what he told me: Rung #1. Demonstrate Writing Skills. Working at a creative agency doesn’t mean just designing or simply brainstorming all day. It involves writing emails, giving

What professionals look for in a creative portfolio

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day and only liked the work found in one of them. He showed me the portfolio and I asked why it was so much better than the other two. The secret, he said in essence, is to show a complete creative

The three “i”s of creating brand awareness

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and

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