6 Non-traditional ways designers can find new clients & stand out

peacock

Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some

An awesome referral-generating email template to send your clients…right now!

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Asking for referrals can be pretty nerve-wracking. The good news: If you do it right, you only have to do it once (per client). That’s the biggest value this post has to offer you. It gives you a process that you can follow to get referrals…but it also gives your clients a process to follow to refer people to you in the future. I hate to use the word “training,” but essentially that’s what you’re doing: conditioning your clients to

What NOT to say when promoting your freelance business on social media

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. However, when it comes to promoting a business, everything changes. Embarrassing photos become financially harmful, as do unpopular opinions or irrelevant speeches. Even the most innocuous sentiments can be hazardous, such as the case when LeBron James expressed frustration over

Struggling to find design clients? Here’s how I built my business from nothing

finding design clients

Let’s pretend the internet doesn’t exist. Given that you are reading this blog while online I appreciate such a concept may be pretty hard to get your head around but please, bear with me. Picture the scene. You’ve left your regular paid job. You know you can make a living as a freelance designer, if only you could find the right clients. You’ve set yourself up a new portfolio website. You’ve bought your own software. Your phone is on your

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

How to dominate any niche or industry

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

How to find clients in a new city

finding new clients in a new city

If you’ve ever experienced the “joy” of moving* (especially if you’ve accumulated furniture), you know that not only are you learning the ropes in a new community personally, but as a business, nobody knows you. Nobody knows that you volunteered 200+ hours per year in your previous community. Nobody knows you would love to design the local cancer awareness basketball tournament logo. Nobody knows that your posters improved sales at your previous locale’s zoo store by 20%. And that’s a

25 Inspiring and creative print ads

As a graphic designer, one principle responsibility we have is to convey a message effectively via visual means. The following ads are inspirational in that regard. Few, if any, words are used in most of these advertisements, but the visual imagery speaks volumes. Take a look and let us know what you think by leaving a comment.