How to dominate any niche or industry

success sign

Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

plant

Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

Why you’re designing for the wrong audience (and how to fix it)

designing for wrong audience

Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of a much bigger problem. Designing for the wrong audience. We all want to do work we are proud of. Earning praise from other designers, who might offer a more educated opinion, can be especially affirming. However, if you let that

How I built a successful freelance business from literally nothing

how i built a successful design business from literally nothing graphic design blender

With the new year approaching this is the perfect time to start something new. Something about a fresh start really motivates us to dig into the work we’ve been putting off and take on some new challenges. What better time could there be to start your freelance business? But if you are starting from absolute scratch there is a lot to do. Building a successful graphic design business is a lot of work and just the thought of it can

Do you get more freelance work as a jack of all trades?

freelancing jack of all trades

What’s better, being an expert at one thing or not too bad at a few things? By being a jack of all trades, would you get more work? Yes and no. Yes, because you’ll be more capable to take on projects you normally wouldn’t. And no, because if you focus your strengths and become an expert at it, you’ll get more quality leads. Either way, would you get more work? Probably not. At least not quality work. You might get

4 things all freelancers should be doing online

IMAGE: What freelancers should be doing online

Whether you’re a freelance graphic designer, web developer, writer, photographer, or any other type of business – an online presence is a vital part and can make or break your success. The important question is: are you building an effective online presence? From a client’s perspective, they’re looking to work with someone who is loyal, honest, and can get the job done. But, it doesn’t hurt to feel like they know who they’re working with, even if you’ve never met

Essential Pointers for Naming your Design Business

Bringing in a significant amount of business is all about first impressions. And how you name your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful. If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business:

10 tips for creating eye-catching package design

Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging identifies the product and reassures consumers that their purchase is the right one. However, this can only occur when brand owners match the qualities of the product’s packaging with what consumers desire. The packaging should never prevent consumers from making a purchase. To get this right, there are some tips that marketers and design experts

css.php