What NOT to say when promoting your freelance business on social media

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Social Media is notorious for being a hotbed for overly honest confessions, offensive rants, and embarrassing photos you don’t want your employer seeing. To an extent, that’s expected for one’s personal page; it is yours to share what you want. However, when it comes to promoting a business, everything changes. Embarrassing photos become financially harmful, as do unpopular opinions or irrelevant speeches. Even the most innocuous sentiments can be hazardous, such as the case when LeBron James expressed frustration over

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

How to dominate any niche or industry

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Dominating niches is actually pretty simple. It takes some legwork, and it takes hard work to get it going, but overall it’s pretty simple. Now, when I say “dominating a niche,” I mean you become a “go to” guy or gal for a specific industry. In our creative marketing agency, we’re starting to do this for a specific niche of food packaging. In the past, we’ve done it for fitness and a couple of other industries too. In fact, to

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

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Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

Why you’re designing for the wrong audience (and how to fix it)

designing for wrong audience

Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of a much bigger problem. Designing for the wrong audience. We all want to do work we are proud of. Earning praise from other designers, who might offer a more educated opinion, can be especially affirming. However, if you let that

How I built a successful freelance business from literally nothing

how i built a successful design business from literally nothing graphic design blender

With the new year approaching this is the perfect time to start something new. Something about a fresh start really motivates us to dig into the work we’ve been putting off and take on some new challenges. What better time could there be to start your freelance business? But if you are starting from absolute scratch there is a lot to do. Building a successful graphic design business is a lot of work and just the thought of it can

Do you get more freelance work as a jack of all trades?

freelancing jack of all trades

What’s better, being an expert at one thing or not too bad at a few things? By being a jack of all trades, would you get more work? Yes and no. Yes, because you’ll be more capable to take on projects you normally wouldn’t. And no, because if you focus your strengths and become an expert at it, you’ll get more quality leads. Either way, would you get more work? Probably not. At least not quality work. You might get

4 things all freelancers should be doing online

IMAGE: What freelancers should be doing online

Whether you’re a freelance graphic designer, web developer, writer, photographer, or any other type of business – an online presence is a vital part and can make or break your success. The important question is: are you building an effective online presence? From a client’s perspective, they’re looking to work with someone who is loyal, honest, and can get the job done. But, it doesn’t hurt to feel like they know who they’re working with, even if you’ve never met