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Home » Branding and Identity

Essential Pointers for Naming your Design Business

Posted February 9th, 2011 by Preston D Lee .

Bringing in a significant amount of business is all about first impressions. And how you name your design business is vital to create a solid
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10 tips for creating eye-catching package design

Posted December 3rd, 2010 by John Brook .

Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging
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Empower your design with mind maps

Posted November 16th, 2010 by Mattia Forza .

When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall
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Sending a clear message in logo design

Posted January 25th, 2010 by Preston D Lee .

Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are
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Anatomy of a massive site redesign

Posted January 10th, 2010 by Preston D Lee .

If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to
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7 Tips on presenting logos to a client

Posted November 6th, 2009 by Preston D Lee .

The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer
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How graphic design can solve problems and save lives

Posted October 14th, 2009 by Preston D Lee .

“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic
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30 breathtaking logos inspired by the orient

Posted September 29th, 2009 by Preston D Lee .

...
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Name that brand: Which top global brands can you identify?

Posted August 25th, 2009 by Preston D Lee .

I recently read a study done by MillwardBrown on the most valuable global brands of 2009.  It got me thinking about the power of branding
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22 logo design mistakes you might be guilty of

Posted July 27th, 2009 by Preston D Lee .

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos. 
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The 5 phases of professional logo design

Posted July 20th, 2009 by Preston D Lee .

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences
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10 Dos and Don’ts when redesigning a logo

Posted July 6th, 2009 by Preston D Lee .

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really
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Dressing your design piece for the occasion

Posted March 18th, 2009 by Preston D Lee .

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance
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What professionals look for in a creative portfolio

Posted March 1st, 2009 by Preston D Lee .

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based
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The three “i”s of creating brand awareness

Posted February 27th, 2009 by Preston D Lee .

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented
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