Which fonts work best for brands & logos? + how to pick the perfect one

fonts for logo design

Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told you that you have to consider many factors — not just whether your chosen typefaces look nice. For your brand to succeed, it must tell a consistent story of what you’re all about. For your brand to

10 Vital questions to ask yourself when naming your solo business

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Creating your business name is easily one of the most difficult parts of starting (or rebranding) your business. Nothing inspires more self-doubt and creativity blocks than trying to name your own business. Should you name your business after yourself, or invent a brand name? And if you’re already running your business under your own name, should you change? Answer these questions to find out. 1) Do you like your given name? It may seem an obvious place to start, but

10 Essential dos and don’ts of branding your solo business

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As a creative entrepreneur, sometimes it feels like you’re supposed to be automatically awesome at creating a stellar brand for your solo business. The truth is, perfecting your own brand is the hardest job – with the toughest client – you’ll ever face. So while you may feel like the only designer, illustrator, or artisan out there who’s struggling when it comes to branding your solo business: you’re not alone. All of us have spent long nights brainstorming the perfect brand, and all of

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

The 3 most important factors in naming your business

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Naming your business is probably the single most challenging task in creating a business – and career – you love. Despite an internet overflowing with business naming advice and a wealth of creative ability, most of us creative entrepreneurs (myself included – read my naming story here) struggle, fret, cry, lose sleep, and admit utter defeat before finally finding the perfect name…sometimes months or years later. And for many of you, I know you’re still hunting for the perfect name

How to compete with big agencies as a freelancer

compete with big agencies

There are established agencies in your town. They get business probably every day of the week. They earn hundreds of thousands to millions of dollars per year. And then there’s you. The lone freelancer. Maybe you’re just starting out. Maybe you’re just getting your bearings. Or maybe you’re well-established, but you’re still in these other agencies’ shadow (possibly without even realizing it). What do you do? You start following these 3 tips as fast as you possibly can… #1: Let NOTHING (n-o-t-h-i-n-g)

How to create a killer branding questionnaire

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first

How your font-choice can bring in more clients (or scare them away)

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It’s no secret that some fonts are taken more seriously than others – think Papyrus, Comic Sans, etc. (Try not to vomit.) However, the nuances of font use are more subtle than that. Just like you select a color palette depending on different seasonal objectives, learn which fonts best match your brand’s identity to optimize your conversion rate and more! How fonts create trust and comprehension Your first task is to pick a font and stick with it (within reason). Even the