Essential Pointers for Naming your Design Business

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Bringing in a significant amount of business is all about first impressions. And naming your design business is vital to create a solid first impression. But even though a rose by any other name might just smell as sweet, a design business by the wrong name can crash and burn if you’re not careful. If you’re thinking of starting your own design business, take a look at a few of these essential pointers for naming your design business: (PS. Coming

10 tips for creating eye-catching package design

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Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging identifies the product and reassures consumers that their purchase is the right one. However, this can only occur when brand owners match the qualities of the product’s packaging with what consumers desire. The packaging should never prevent consumers from making a purchase. To get this right, there are some tips that marketers and design experts

Empower your design with mind maps

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When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found that the mind mapping of ideas is the best and most powerful way to get real benefits from those ideas. It’s also a life-saver for the early stages of the design process. What follows is a brief explanation on how

Sending a clear message in logo design

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Some of the best logos in existence are captivating because they convey two meanings at once, accomplish the task from a unique angle, or are somehow otherwise “creative”. The best way to tell a creative logo from a less successful one is if you find yourself, as a designer, thinking, “Man, I wish I would have come up with that idea.” In our zeal to design a unique and highly creative logo, however, many times we create unintended meanings, cause

Anatomy of a massive site redesign

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If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to present to you the new and very much improved Graphic Design Blender. GDB is a place where graphic and web designers come to stay up to date on an ever-changing industry–that of graphic and web design. This article will cover the ins and outs of a massive site redesign. It articulates on more in-depth considerations

7 Tips on presenting logos to a client

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The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

How graphic design can solve problems and save lives

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“What problems do graphic designers solve?” That was a recent question that I got from a reader in response to an article here on Graphic Design Blender. He continues his question by adding, “If you’re at an airport will you be more likely to find your terminal if the signs are designed with Helvetica, than if they were designed with Papyrus? Isn’t the only difference that one looks nicer than the other?” This post answers the above questions. Does graphic

30 breathtaking logos inspired by the orient

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