6 Non-traditional ways designers can find new clients & stand out

peacock

Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some

How I created a simple pricing process that removed stress and boosted profits

pricing strategy

Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a

How I built a freelance career while traveling the world

boots

For my entire life, I dreamed of travel. I dreamed of visiting far off lands, experiencing new cultures and doing something unconventional with my life. Yet I always thought that travel would come someday in the future, someday when I had become wealthy and could afford it. Today, I write this post from a small town outside of Barcelona, Spain. In about 12 hours, I hop a plane from Barcelona to Paris. France will be the 13th country that I

4 Simple ways to win clients – even if you’re new to the design game

fireworks

There’s a great line from Oscar-winning movie writer (including Moneyball and The West Wing) Aaron Sorkin’s 2012 commencement address at Syracuse. He said, Decisions are made by those who show up. I love the overly simplistic nature of this statement, and the fact that it’s so very true. We all know that the world is swarming with graphic designers (and would-be graphic designers). What is going to set you apart from them? Your willingness to show up. By that I mean

How to build a stellar portfolio to land your very first freelance gig

laptop

Deciding to jump into freelancing is an awesome, scary, exciting rush of emotions. Unless you have money set aside, you’re probably still working your “regular” job until things really take off, but you’re ready… …all except for one thing: you don’t have any clients. (So your portfolio’s probably a bit thin, too.) How do you present a professional portfolio with only personal and student work (and if you’re lucky, one or two pieces from your current job)? How do you

You’re an expert to someone

expert-to-someone

Last week, I had an opportunity to speak to a group of students at my Alma mater and I had a complete blast. My presentation was titled something like “Skipping 3-5 years: how starting a blog in college helped my skip entry level and land the job of my dreams.” I spent weeks researching, developing thoughts and theories, and really pouring over what I was going to tell these students. I showed up on the day of the presentation, gave 2/3

If you’re “stuck” in print, here’s the easiest way to start getting web design clients

stuck in print? Make switch to web design

I think it’s awesome how many designers are still print-only. I love paper and ink. The way it feels in your hands, the smell, the way it looks under different lights. Digital doesn’t come close to the sensory experience that print design delivers. At least not yet. But many print-only designers have written into GDB expressing a concern: their clients need websites, and they currently have to go elsewhere to have them made. They’re not sure how to start offering

Terrified to hire your first employee? 5 comforting words of advice.

scared

I remember my first time. Nerves. Confusion. Sheer palm-sweaty, nerve-racking, eye-twitching terror. All these manic thoughts running through my head. Constantly. Non stop. Every time I awoke in the morning. Every night when my head collapsed into my pillow at night. Constantly wondering. No, constantly worrying! Am I ready? How do I know I’m ready? Where do I start? How do I do it? How much should I pay? What if they suck? How much time is it going to take