An $11,000+ boost with small “tweaks” to your design business

tweaks to build business graphic design blender

I never do this, but a few weeks ago, I pre-ordered a new book from Ghris Guillebeau titled The $100 Startup*. Since the day the book showed up in my mailbox, I haven’t been able to put it down and, when I’m through, I’ll offer a complete book review here at the blog, but I wanted to share with you a really simple principle Chris teaches that can help you take your design business to the next level. It’s the

Entrepreneurs: follow this one simple principle to avoid wasting your hard-earned profit

entrepreneur stop wasting money graphic design blender

For those of you who, like me, used to work for someone else, you know what it’s like to beg for updated software, hardware, printer ink, and design-specific supplies. At the thought of turning freelance, my heart went pitter-patter at the thought of finally having the tools and resources I wanted. So when I finally had enough money to make one of those coveted purchases, my heart seized when this thought crossed my mind – “Is it worth it?” When

8 tips for making the most of working from home

working from home graphic design blender

Working from home sounds like a dream come true but unless you take the time to organize things properly, the whole experience can turn into a nightmare. Here are eight things you will need to pay attention to if you choose to work from home. Home Office One of the first priorities will be to either develop a specific area of your home as a workspace, or convert a spare, unused room into an office. Along with actually providing you

How to stick to your business goals when the going gets tough

Reach design business goals graphic design blender

Did you read my earlier post about how I set my first 10 design business goals? It’s been less than a year since I first wrote them, and already I have reached some of them (and set new ones)! (PS: Preston also posted a video blog about the importance of setting annual goals.) Okay, okay, so you know you should have business goals, and hopefully you developed some great ones, but now months have passed… are you sticking to them?

How “business surfing” can make or break any entrepreneur!

business-surfing-entrepreneur

It starts out innocently enough. You sit down at your computer, check your email, check your social media outlets, comment on some LinkedIn discussions, explore some inspirational design sites, read an interesting post on increasing blog traffic, and geez… …is it already 11am? This, GDB readers, is what I’ve dubbed “business surfing.” It’s like personal internet surfing but with a business focus, so it’s easier to convince yourself you’re not wasting time. Why Business Surfing is Good Spending time throughout

You’re losing clients by committing this one critical web site mistake

Lately, I’ve been reviewing and critiquing a lot of design business and portfolio web sites (get yours critiqued here). There’s one critical mistake that A LOT of designers are making – and it’s losing them clients! It’s not a hard thing to fix, and it’s not even time consuming. It can be fixed within a few minutes–in fact, you should do it today! And if you do it, I guarantee you conversion rates on your design business web site will

A freelance designer’s target audience: how do you find it?

target-audience-graphic-design-blender

“Who’s your target audience?” Lately, I’ve been asking a lot of designers that question because I’ve been offering 5 business critiques per month lately and that means digging deep into how designers build and market their businesses. But I’m worried. Because the most common answer I get is something like: “Anyone who needs logo design, I guess.” And I have bad news for anyone who gives that sort of answer: You’re going about it all wrong! See, it’s your job as

How designers can charge more without having an awkward client conversation

raise-design-rates-graphic-design-blender

You all know April, right? If you don’t yet, I would recommend you read through some of her posts here at GDB. She’s quickly becoming a seriously great author on this blog. Not only does she write about some awesome stuff (as evidenced by the number of comments, tweets, and shares that her posts get), but she’s also a great business person. (At least I think so, after you read this post, let me know if you agree or if

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