Do you have that one client (okay, maybe three?!) that’s habitually totally unorganized and needing something big last week? The one that asks for an entire PowerPoint presentation for tomorrow’s 8am meeting? (Just 20 slides, I swear! 85 slides later…) Or that calls on Friday at 4:30pm to request a “quick” icon set for Monday morning’s software upgrade? I’m talking about the client that always exhibits this behavior, not the client with one rare instance when they dropped the ball.
Before we go any further, let’s be clear: no matter how good you, your product, or your services are, sooner or later one of your clients is going to be unhappy with you. It’s better if we just accept that now. Though unhappy clients are inevitable, it’s never fun or easy to deal with an unhappy client. You may want to curl up in a corner and cry or get a nervous tick at the sound of every phone ring, but your
Have you ever watched the television show Shark Tank? If you haven’t, here’s the gist: the Shark Tank is a place where hopeful entrepreneurs pitch their business to highly successful millionaire and billionaire entrepreneurs (like Mark Cuban and Daymond John) in an attempt to start, grow, or save their business. The high-profile entrepreneurs invest their own money usually in exchange for equity in the company at question. It’s basically an investment pitch to 5 very successful investors all captured on video. It’s
Y’know that guy – one of your peers who always seems to get the very best clients? He who: Never has a problem with late payments. Doesn’t have to haggle pricing on rush projects. Makes handling a client misunderstanding sound like a stroll in the park. That guy may very well have good luck in finding clients, but chances are he’s great at forming relationships with them, too. He knows how to become more than just a Photoshop guru or
So you want to start a business? Or perhaps you just did? Are you mad? Bonkers? Insane? Lost your marbles? Quick, you still have time! Get outta here!! Run for your life. Run for the hills. Go on, go! Get out while you can!! Run, Forrest, RUN!!! I mean really, are you sure you want this? It takes one tough cookie and some mighty 4” thick skin to fight the battles you’re about to fight just to survive each day?
It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients for years. #1: Tell it to them straight. We tell clients “no” all the time. They ask for certain things or changes or strategies, and many times it’s not the best way to go. So we tell them that, and
in Advertising, Branding and Identity, business tips, Entrepreneurship, Finding New Clients, Freelancing
Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some
Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a