What the biggest ‘Shark Tank’ deal in history taught me about pricing

what the shark tank taught me about pricing

Have you ever watched the television show Shark Tank? If you haven’t, here’s the gist: the Shark Tank is a place where hopeful entrepreneurs pitch their business to highly successful millionaire and billionaire entrepreneurs (like Mark Cuban and Daymond John) in an attempt to start, grow, or save their business. The high-profile entrepreneurs invest their own money usually in exchange for equity in the company at question. It’s basically an investment pitch to 5 very successful investors all captured on video. It’s

8 Quick tips to improve client relationships overnight

happy clients

Y’know that guy – one of your peers who always seems to get the very best clients? He who: Never has a problem with late payments. Doesn’t have to haggle pricing on rush projects. Makes handling a client misunderstanding sound like a stroll in the park. That guy may very well have good luck in finding clients, but chances are he’s great at forming relationships with them, too. He knows how to become more than just a Photoshop guru or

7 Ways to save startup costs (that I wish I did 10 years ago!)

lower startup costs graphic design blender

So you want to start a business? Or perhaps you just did? Are you mad? Bonkers? Insane? Lost your marbles? Quick, you still have time! Get outta here!! Run for your life. Run for the hills. Go on, go! Get out while you can!! Run, Forrest, RUN!!! I mean really, are you sure you want this? It takes one tough cookie and some mighty 4” thick skin to fight the battles you’re about to fight just to survive each day?

4 Secrets to making your clients stick for years

freelance-design

It takes a lot of work to get clients. Once you get them though, you have to know how to keep them, or all that hard work is lost. This is what my own agency has done to keep clients for years. #1: Tell it to them straight. We tell clients “no” all the time. They ask for certain things or changes or strategies, and many times it’s not the best way to go. So we tell them that, and

6 Non-traditional ways designers can find new clients & stand out

peacock

Your portfolio is online, you have a stack of business cards handy, you’re trying all of the traditional methods to find new clients, and yet…nobody’s knocking on your door. Now what? Client acquisition is one of those tasks you’ll need to deal with as long as you’re in the design business. To help out, here’s a list of some non-traditional methods you can use you find new clients and, in some cases, create additional revenue streams. Some are easy. Some

How I created a simple pricing process that removed stress and boosted profits

pricing strategy

Pricing is super-hard. You’re thrilled that someone wants to hire you, and then you obsess over creating a proposal. And before you even get to the panicky part about what the client will think about the final numbers, you have to actually determine what final number feels right to you. For longer than I’d like to admit, I sort of just picked a number that sounded good to me without a ton of justification. Sure, I kind of did a

How I built a freelance career while traveling the world

boots

For my entire life, I dreamed of travel. I dreamed of visiting far off lands, experiencing new cultures and doing something unconventional with my life. Yet I always thought that travel would come someday in the future, someday when I had become wealthy and could afford it. Today, I write this post from a small town outside of Barcelona, Spain. In about 12 hours, I hop a plane from Barcelona to Paris. France will be the 13th country that I

4 Simple ways to win clients – even if you’re new to the design game

fireworks

There’s a great line from Oscar-winning movie writer (including Moneyball and The West Wing) Aaron Sorkin’s 2012 commencement address at Syracuse. He said, Decisions are made by those who show up. I love the overly simplistic nature of this statement, and the fact that it’s so very true. We all know that the world is swarming with graphic designers (and would-be graphic designers). What is going to set you apart from them? Your willingness to show up. By that I mean