55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

12 Sure-fire ways to be happier as a freelance designer

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I consider myself an incredibly fortunate person. Through a combination of hard work and luck, I am a freelance designer – my dream job. For all of its ups and downs, complications and stressful moments, this is a career that suits my talents and temperament supremely well. And yet – being solely in charge of my own business all the time can take its toll and threaten to deplete me of a very precious commodity which I like to call

The ultimate guide to (finally) starting your own design business

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Maybe you’re still only dreaming about starting your own design business. Or perhaps you’re doing a few side-jobs in your free time hoping to start a design business full-time. Maybe you’ve just started your design business but need a bit of a boost to take it to the next level. Wherever you are in the process of starting your own design business, this post is for you. (And if you want more than just these 10 tips, check out our favorite

4 Sales hacks for getting new clients, winning negotiations, and closing the deal every time

sales hacks for creatives

I get that it’s possible to make good money without ever dealing with clients. But still, I’m going to go out on a limb and guess: you work with clients on an almost-daily basis. And, let’s be honest, clients can be intimidating. Especially at first. Because, as a creative entrepreneur, you may not feel like a natural salesman, negotiator, or closer. You’re an artist. You make amazing, beautiful, functional things. I think David said it best here: “I’m an artist

4+ Pricing tips that will fast-track your profits and success

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Why did we all become designers? It’s because we love wonderful things like typography, color, imagery, well-organized information, and the almighty grid. None of us are designers because we love to think about pricing. And yet, we must. Pricing is one of those pesky business details that gets between us and the fun parts of design. The thought of it can make us cringe, hesitate and behave in strange, awkward ways. Worst of all, it can make us second guess

4 Major mistakes you should never make when designing a website

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We all make mistakes; it’s learning and improving upon those mistakes that make us better, both as professionals and as human beings. But with any heavily technology-reliant career, our mistakes can cost us a lot of business. In a time where most organizations are almost subservient to technology, mistakes can cripple – if not completely destroy – a business. One seemingly small website design oversight or mistake can bring a website crumbling to its knees, cutting a client off from their current

How to create a killer branding questionnaire

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Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first

6 Money hacks that will set your business up for massive success

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A few years ago, I made a couple small changes that resulted in a huge positive shift for my business. At the time, I was building this blog and running a freelancing gig. And I was busy. Which meant that some of the tasks I liked less than others got less attention. One of those tasks (I’m embarrassed to admit) was bookkeeping and finances. I’ve since learned that a business that doesn’t focus on its numbers is just a hobby. But