The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and
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55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding
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Three rungs on the creative ladder of success

Climbing the ladder of success in the creative industry  can be a tricky journey. In February, I visited WONGDOODY, a creative agency in Seattle, Washington where I asked Shaun Moshay, an account director at WONGDOODY, what three attributes I should possess if I wanted have his job some day. More or less, this is what he told
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