Defining success as a designer

Hey fellow designers, are you successful? For some designers, answering this question doesn’t take a second thought. But for others, it’s difficult to define whether or not you consider yourself to be a successful designer. And much of what determines whether or not you feel successful, depends on how you define success. Do you define success by how much money you make from your design projects? How about by the number of clients you have? Is your success based on

Creative ways to promote your design business with little or no budget

On the GDB facebook page, I recently asked what sorts of articles you would like to read during the next few months here at the blog. While I plan to write articles for nearly all the responses, one particular response offered by Nina Randone, really caught my attention. Her suggestion? Creative and low budget self-promotion pieces. Thus, this article was born. Today I would like to explore creative ways to promote your design business with little or no budget. Thanks,

How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the production work, but not so much on the marketing side. So how do you communicate effectively to clients to not only help them understand what

Do discounts devalue your design?

As I was reviewing a few articles here at GDB, I noticed that a trend among many readers that leave comments here at the blog is to give discounts to potential clients. In other words, when trying to rope in a first-time client, some designers prefer to give them a 10% off on your first order or something similar. Today I want to discuss the potential risks of offering design discounts and the effect that it might have on the

Tips for designing and coding a custom facebook page

A few days ago on GDB, we discussed elements of an awesome facebook page for your design business. Today I would like to explore the phenomenon of custom facebook page design a little further. Being the awesome designers that you are, I won’t waste my time including a tutorial on how to design a facebook page in Photoshop, but this article will elaborate on some of the finer points regarding the design and code of your facebook page. Whether you

Elements of an awesome facebook page for your design business

Anyone who owns a business, from freelancers to top CEOs, knows that they need to be on facebook. You know you need to establish a successful presence on facebook for your design business. What a lot of people don’t understand is why and how. After all, it’s not enough to just “be on facebook” anymore, you’ve got to work hard to use facebook as a primary facet in your marketing strategy. Whether you are a freelance designer just starting out,

Client famine: how designers can keep food on the table year-round

The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with times of client famine where, regardless of the work you put into your business, people just aren’t hiring you. It’s been my experience, for example,

Do designers deserve down-payments?

Every once and a while I like to have a good long conversation with a few loyal readers of GDB to see what makes them tick, what problems they face, and how GDB can better serve them. Recently, in a discussion with a friend of mine, the topic came up of whether or not to charge design clients a down-payment prior to completing their design project. I thought it would be interesting to share with you a few of the