Using a media kit to get more freelance business, better referrals, and more publicity

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[img] media kit

Traditionally a press kit, or media kit, is a pre-packaged set of promotional materials of a person or company that can be distributed to members of the media for promotional use. As a designer this might seem like something you would be more likely to design for a client than need for yourself. I have to admit it’s not common. In fact, it’s something I’ve never even heard other designers talk about. Since the idea first came to me, I

How to give yourself a promotion as a freelancer

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freelancer promotion

Being a freelancer can be exhilarating. You choose your hours, you call the shots and you work for yourself…. or do you? Take a step back for one moment and think about it. Do you really work for yourself? You may not have to punch a clock for anyone but yourself, you may not have to ask someone else for time off, an extended vacation, or even a pay raise (after all, you could raise your rates tomorrow if you

My top 7 secrets on how I run my (super-successful) design business

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This year marks my eleventh year in business. That’s 11 years of solid practice running a design business and figuring out what works… and what doesn’t. Just the other day I had a client say to me “Geez Bianca, you don’t muck around… I bet you’re the type of woman who wears her underpants on the outside.“  I was laughing so hard at the image in my head, that it took me a couple of seconds to figure out what

6 Reasons Why You Shouldn’t Fear Design Outsourcing

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[img] don't be scared of outsourcing design work [img]

It seems I caused a little bit of a stir in my last post when I suggested you could potentially outsource some design tasks to cheaper labour in places like Manilla. I do love a hearty discussion so I thought I’d quickly lay out my top 6 reasons why design outsourcing isn’t something to be feared. I’d love to hear what you think! Sites like Fiverr are your resource as much as anyone’s. Same goes for eLance or oDesk. Sure, they

Stoked is officially open! Claim one of 100 spots this month.

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stoked

After months and months of work, the brand new GDB community, Stoked, is finally here! At Stoked, we’re trying to build the best community for fueling your design business and really getting excited about the work you do as a freelance designer. Want interviews from designers who are running successful businesses? Stoked has it. Want to network with designers and freelancers around the world? Maybe form a mastermind group? Stoked is for you. How about free ebooks and exclusive articles? Stoked. Want

4 Easy ways to ask for referrals without asking for referrals

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how to ask for referrals without asking for referrals graphic design blender

One of the most common pieces of advice I see freelancers offering other freelancers is “get referrals.” That’s because it is one of the best pieces of advice there is. Referrals are one of the best ways to get new clients. They are a chance at new business, with a warm introduction. Referrals are as good as gold. They can also be very uncomfortable to ask for. Maybe you have clients with friends that you’re dying to work for, but you know

How to make client designs more affordable without lowering your price

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how to make your projects more afforable without lowering prices graphic design blender

In a perfect world, clients would have ample room in their budgets for design work and would happily pay you immediately upon project completion. But who knows if they even have designers in Heaven, so let’s focus on life here on Earth: most clients, especially the start-ups and the entrepreneurs and the small businesses, fit design into their budget begrudgingly. Simply put, the average client wants more work done than they can afford (or believe they can afford). And since

7 Ways I turn my unused designs into passive income

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unused designs passive income graphic design blender

If you are like most freelancers, client work makes up the bulk of your income. For me (and I suspect the same is true for most other designers) the creative process involves a lot of experimenting. Sometimes this means that in the process of finding the one design that works perfectly for a project you go through several other ideas that are still good but are not the best fit. This can result in a lot of good design work