How to convince your design clients to hire you again

Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you

20 Unique ways freelancers can use business cards to find new design clients

Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love

The referral-grabbing tips of successful freelance designers

Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s

How to deal with the dreaded 'design by committee'

I cringe every time it happens: A client contacts you for work, you settle on payment, timing, and all the other important details, you work hard to get them a preliminary design and then it happens. Their response? “I have to show it to a group of people here and then I’ll get back to you.” Doh. ‘Design by committee’ is one of the most frustrating and annoying aspects of being a designer because opinions can range widely within even

Presenting design work to your clients

So you’ve landed that great client you’ve been talking to for weeks, and you want to make sure to keep them happy. Aside from giving them a stellar product, how do you do that? One way is by being ridiculously professional in how you present your work. The way proofs are presented to clients had never really occurred to me until I did some in-house work for a design agency awhile back. This particular agency was very particular about presentation,

Finding a balance between pleasing clients and keeping your sanity

Have you ever gone nearly insane trying to please a client? I have. In fact, I have probably done it more than I would like to admit. After all, the clients pay the bills (hopefully) and if the clients not happy, you’re not happy. So how can you please your clients without going crazy? It’s all about balance. If you’d like to know how to balance your attempt to please clients and your attempt to keep your sanity, read on,

What's the best way to invoice your design clients?

Raise your hand if you like to get paid. Ok, I can’t see if you’re raising your hand, but I would guess that you are because who doesn’t like to make money doing something they love? But collecting money can be a difficult task if you don’t have much experience with it. Do you send a physical invoice in the mail? Do you email an invoice? Perhaps online invoicing is the solution… And for every designer it’s different. Today’s goal

How long should a designer fight a client about a poor design decision?

If you’ve been designing for long, you’ve experienced a scenario like I am going through right now: You’ve met with your client, discussed the details of the project, signed a contract, and made some major progress on your project. Now, significantly through your process, your client hits you with a request that just makes your teeth hurt. It’s one of those requests that goes against everything you’ve ever learned about good design. Whether it’s auto-starting music on their web site,

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