Common mistakes designers make with clients – Part 1: Not signing a contract

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Working this clients can be a difficult task. With lots of training and practice designing logos or web sites and very little practice or official training on working with people, it’s easy for us to make serious mistakes when working with clients. Today, I’d like to start a new series where we discuss a number of common mistakes designers make when working with clients. Mistake #1 will be (because it’s one of the most common ones I see) not signing

Impress your design clients and quickly build your business

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Unfortunately, many people don’t see freelancers as serious professionals. Many of them see freelancers as people who sit around lazily in their pajamas all day. They don’t respect freelancers as they would professionals at a firm. While many freelancers love their pajamas, we are still professionals and deserve to be treated with respect. Gain the respect you deserve and impress your clients with these four ways. Dress Professionally First impressions are important to clients, so dressing professionally to their meetings

How to communicate with intimidating design clients (without going nuts)

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Freelancing can be a challenging field. While it is a source of income, and a way for you to showcase your talent, it also comes with difficulties. One major difficulty is our clients. Not all clients who hire you will be difficult, but to a new freelancer, they can be intimidating. They control your money, the project outcome, and your creativity. To make them less intimidating, follow these steps at your next client meeting: (and if you have any rebuttals,

Don’t ignore these warning signs of a bad design client

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We have all heard horror stories about clients. Some take advantage of freelancers, some are unwilling to listen, and some are just outright disrespectful. No freelance designer should have to work with somebody like that. A bad client will only bring unnecessary stress and anxiety onto a freelance designer. However, it’s not hard to spot these bad clients. Look for these warning signs to figure out if your client is going to be troublesome. (And if you have some additional

How to convince your design clients to hire you again

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Any good entrepreneur knows that it’s easier, cheaper, and more effective to sell to existing customers than it is to find and sell to new customers. A design business is no different. Many freelance designers waste a lot of time and opportunities in trying to find new clients instead of working on ways to convince their current and past clients to hire them again. Today, I’d like to recommend a few techniques on convincing your design clients to hire you

20 Unique ways freelancers can use business cards to find new design clients

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Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love

The referral-grabbing tips of successful freelance designers

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Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s

How to deal with the dreaded 'design by committee'

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I cringe every time it happens: A client contacts you for work, you settle on payment, timing, and all the other important details, you work hard to get them a preliminary design and then it happens. Their response? “I have to show it to a group of people here and then I’ll get back to you.” Doh. ‘Design by committee’ is one of the most frustrating and annoying aspects of being a designer because opinions can range widely within even