How To Get More Design Clients with an Effective Marketing Message

Unless you went to business school or graduated with a degree in business, chances are you weren’t taught how to write text that will bring in clients. This is typical with technical and creative arts, and is one of the main areas in which freelancers fall down. You know very well how to do the
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Set milestones and eliminate stress in the design process

When I first started working for myself, one of the hardest things for me to do was finish a design project in the amount of time that I had anticipated. Projects that I hoped to finish in a week, took 3 weeks, those that I hoped to finish in a month, took a few months.
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How to spot bad design clients & when to ditch them

Opportunities quickly become nightmares when a freelance worker takes on a bad client. Whether you work as a designer, developer, writer, or other professional, the joys of freelancing can turn to angst when a client becomes bent on paying you less than you’re worth or making you do more work without additional pay. A bad
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Client famine: how designers can keep food on the table year-round

The design industry is an interesting thing: sometimes you have more work than you can stand, and other times you are scraping by, hoping that you’ll find your next batch of clients soon. While some designers or design firms are really good at keeping a steady pool of clients, many of us are hit with
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Where to hold client meetings when you design from home

Being a freelance designer is a blast! You get to spend time working on your business and working in your business. You get to be the designer, the customer service representative, the accountant, the creative director, and more. One of the most enjoyable parts of being a freelance designer is meeting with clients, establishing solid
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Do designers deserve down-payments?

Every once and a while I like to have a good long conversation with a few loyal readers of GDB to see what makes them tick, what problems they face, and how GDB can better serve them. Recently, in a discussion with a friend of mine, the topic came up of whether or not to
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Keeping clients motivated throughout the design process

Meeting with a client for the first time is invigorating. Both you and they are excited about moving forward with a new project that will help reach business goals. You set milestones together and work toward accomplishing the goals you have set, but sometimes clients tend to burn-out at some stage throughout the process. They
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Seeking out new design clients vs. Waiting for them to come to you

“All of my design clients were not cold-call clients. They weren’t a result of any serious marketing or advertising campaign. They came to me.” The last week or so, we have been discussing the importance of having a stunning portfolio to attract more clients. We also discussed the art of writing an effective project proposal
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