The things you wanted to know about WordPress as a designer-entrepreneur, but didn’t know who to ask

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Okay, the headline does look a little BuzzFeed-ish, I give you that, so let’s just get the record straight before we get going. This post won’t be about things like: “You need to build a Twitter following or your business will fail!” nor “Make sure to use H1 tags on your site to get it discovered through SEO.” No. We all know stuff like that, so there’s no point talking about it any longer. I’m pretty sure that thousands of other posts on

5 More ways to not get cheated by your design clients

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Here’s an idea: people – including clients – are generally not bad, bitter, or overall evil. It’s just the circumstance that sometimes result in us – the freelancers – getting screwed during the process. I really believe this is true, and that there’s just a small number of genuinely crappy people out there who go into a business project with pure intention of screwing the other party. And unfortunately, there’s hardly any protection from those people. I mean, if someone

Why you should always have a contract – even for small jobs

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As creative freelancers and business owners, we all know written contracts are useful – no, necessary – when dealing with customers. After all, we’ve all been reading Graphic Design Blender, haven’t we? Whether it’s a $2,000 logo or a $20,000 web site, investing time and money on a service agreement is, as we’ve seen before, completely worthwhile. Why? It gives both parties an idea of how the relationship will be framed. It protects you in case the relationship breaks down.

A “done-for-you” direct mail letter to get new, local clients!

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I love direct mail. The fact that the world has gone digital just makes it even more relevant than ever. We’re so inundated with emails and Facebook and all the rest that holding a printed, crisp, personal letter has a new significance. It demands attention, shows care (after all, writing an email is so easy – but sending a letter actually takes some legwork), and is unique. I’ve used it to generate amazing returns for clients, and for our creative

No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect

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Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just

Are client emails binding contracts?

Email Clients

A couple weeks ago, Karol wrote a great post about not getting cheated by your design clients. In that post, we recommended (as we always do) that you have a signed contract with most of your clients. But in the comments on that post, we had a fascinating question posted by GDB reader Ranjit that said this: Would emails and all other correspondence between client and designer not act as some sort of contract? I found Ranjit’s question extremely important

What to do if a client threatens you with a “bad review”

Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we

The two biggest differences between university and freelancing and how to succeed in the transition

wheeee!

Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills than getting that high mark in design class, and most students find that their education didn’t prep them for the freelancing world ahead. Luckily, here