How to boost your clients’ revenue (and your own) with landing pages

web-duo

Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

How to create a killer branding questionnaire

SONY DSC

Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first

Your testimonials are a hidden goldmine if you use them like this.

freelancer-testimonials

Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much

How to negotiate with clients (or anyone) like a pro this year

Screen Shot 2015-01-15 at 11.02.44 PM

Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? Etc. etc. I think partly that’s because I’ve never been good at reading people; maybe I’m too honest, naive, or just plain oblivious. But I also believe it’s because the art of negotiation is rarely taught in school (no matter

Why repeatedly bending over backwards for a client can actually hurt your relationship

bend-over-backwards

Do you have that one client (okay, maybe three?!) that’s habitually totally unorganized and needing something big last week? The one that asks for an entire PowerPoint presentation for tomorrow’s 8am meeting? (Just 20 slides, I swear! 85 slides later…) Or that calls on Friday at 4:30pm to request a “quick” icon set for Monday morning’s software upgrade? I’m talking about the client that always exhibits this behavior, not the client with one rare instance when they dropped the ball.

The no-tears formula for dealing with an unhappy client

glasses

Before we go any further, let’s be clear: no matter how good you, your product, or your services are, sooner or later one of your clients is going to be unhappy with you. It’s better if we just accept that now. Though unhappy clients are inevitable, it’s never fun or easy to deal with an unhappy client. You may want to curl up in a corner and cry or get a nervous tick at the sound of every phone ring, but your

What the biggest ‘Shark Tank’ deal in history taught me about pricing

what the shark tank taught me about pricing

Have you ever watched the television show Shark Tank? If you haven’t, here’s the gist: the Shark Tank is a place where hopeful entrepreneurs pitch their business to highly successful millionaire and billionaire entrepreneurs (like Mark Cuban and Daymond John) in an attempt to start, grow, or save their business. The high-profile entrepreneurs invest their own money usually in exchange for equity in the company at question. It’s basically an investment pitch to 5 very successful investors all captured on video. It’s

8 Quick tips to improve client relationships overnight

happy clients

Y’know that guy – one of your peers who always seems to get the very best clients? He who: Never has a problem with late payments. Doesn’t have to haggle pricing on rush projects. Makes handling a client misunderstanding sound like a stroll in the park. That guy may very well have good luck in finding clients, but chances are he’s great at forming relationships with them, too. He knows how to become more than just a Photoshop guru or