Avoid design burn-out by limiting client revisions

Beginning a new design project is always exhilarating. You’re energized and excited about working on the project and creating something effective and beautiful. But have you ever had a project that, by the end of it, you just “want to get it done”? You stop caring so much about the design because you’ve been forced to change it so many times since the original concept, you don’t even feel like it’s your work anymore? I’ve been there. This article will

UX design in print media: designing with the user in mind

Due to the increasing popularity of usability design and user experience design articles that focus on the internet and web design, you might not be aware that user experience design has been around a lot longer than the internet has. This article will discuss the effects that user-experience design has specifically in print design. It is my firm belief that user-experience design is important in any design setting and your future success in the design industry depends on how well

The biggest myth of graphic and web design

educate-yourself

I’m not going to beat around the bush, the following is what I believe to be the biggest myth in the graphic and web design industry: “Our job is to design what the client wants.”I know the old adage says “the customer is always right.” While I always strive to make the customer happy and create a design that they are pleased with, I would like to consider the following scenarios: Let’s assume you’re not a designer anymore. Rather, you’re

7 Tips on presenting logos to a client

The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

How to lose all your design clients right now

1. Don’t return their calls for at least a week Don’t be fooled by thinking that when a client calls you about something, they are actually in a hurry to get a task done. They’ll understand how important it is that you fix that flat tire on your motorcycle, go for a quick ride, and then finish that movie you started a few days ago. When you do finally call them back be sure to remind them they need to

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

Balancing speed, cost, and quality in graphic design

“Choose the best two out of three.” That’s the advice I frequently give my clients. On almost a daily basis I deal with clients who want high quality work done “as soon as possible” and “for cheap”. Unfortunately finding a perfect balance of speed, quality and cost in graphic design is virtually impossible. Let me explain: Speed and low costs mean the quality will suffer This is the most frequent request I get as a graphic designer. “Can we have

Ridiculous client requests (and how to reason with them)

Ridiculous Request #1: Can you show me how you would do this project before I hire you? Unless you are a fan of doing work without getting paid, the answer to this should be a respectful “no”.  This question is simply a request to do spec work disguised as a reasonable request. Solution: The Ice Cream Store Analogy I like to use the ice cream store analogy. “Design is like an ice cream store,” I tell them, “You wouldn’t be

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