My 9-Step Guide To Attracting “A”-level freelance clients

attracting better clients

Remember that time you created the most amazing logo concepts for that client? You smashed it out of the park. Completely nailed the brief. So excited by your own ability you couldn’t wipe the smirk off your face as you saved the PDF. You. Were. Chuffed. You fire off an email and patiently wait. You know there’s a winner amongst the concepts you’d created and you can’t wait to get a reply… showering you with praise… telling their friends  you’re

5 Contract terms that will keep you safe as a freelancer

safe contracts

Contracts are one of the most talked about and most written about topics on freelance and design sites. It’s no secret that we should all have them and use them. They protect us and they protect our clients and keep everybody happy. When I started freelancing it didn’t take long for me to be convinced that I needed a contract. I felt like it was being beaten into my head from every other designer I talked to: “Use a contract!”

How to Get More New Clients ASAP With Google Adwords Express

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AdWords Express has been a super powerful tool we’ve used to get new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed. On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work. If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my head

Get more clients through social with this small but vital change

social media to find clients

Almost every business out there uses social media. But there’s no doubt some people use it better than others. You’ve probably seen a company with a wildly successful social media post or hundreds and thousands of followers and wondered: “What are they doing that I’m not?” Unlike most traditional forms of media and advertising, which are a one way broadcasts from company to consumer, social media, at its most effective, is a two way conversion. Social media’s true potential is

4 Big freelancing mistakes I’ve made and what to learn from them

stressed-out

Whether you’re a new freelancer, a freelancer-to-be, or a freelancer with a few (okay, a lot of) years under your belt, one of the most efficient ways to learn is from mistakes…preferably some someone else’s. But that’s not always easy to talk about. (How many peers do you feel comfortable asking about their biggest mistake(s)? Chances are, not very many, if at all.) So here’s a list of my biggest mistakes I wish I had learned from someone else (hopefully,

How we solved almost EVERY problem a freelancer can face

solve every problem a freelance can face

One of the most powerful lessons I’ve ever learned came from my first mentor, my half-brother Steve. I called him complaining about some clients and the crazy revisions they wanted and he said… “You know, dude… When stuff like this happens, there’s really no one to blame. It just means you’re missing a system to deal with it.” And he was right. We’d never outlined any sort of revision process with our clients at that point in time. We never

4 Red flags to watch out for in client contracts

red flags in contracts

We all know by now that it’s important to have a contract, and to use it. Everybody should have one to make sure they don’t get taken advantage of. That doesn’t just apply to freelancers. Guess who else should, and often does use contracts? Clients! That’s right. Some clients, especially bigger ones, may have terms they want added to your contract as a freelancer. They may even have a contract of their very own that they want you to sign.

How to keep your best clients coming back (three easy tips)

keep your best clients coming back

There are probably some things you do to say “thank you” to all of your clients: send them holiday greetings, thank them for their business, and maybe even provide a small referral discount. But what about those clients that are really awesome? I’m talking about your favorite clients…the ones with fun projects who you really enjoy working with (and pay on time!). How do you ensure your relationship stays strong? How do you provide that intangible asset that gives you

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