This client-getting tactic worked so well… I actually had to stop using it.

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Last year I attended a digital marketing conference in San Fran. I had three objectives: Learn cool stuff I could use for my own businesses and to help my clients. Pick up potential clients. Eat a lot of that famous west coast sushi :-) After all – I’m a digital marketer – so everyone at this conference is a potential client, right? But here’s the thing… From attending these conferences in the past, I know how people pitch their services

7 Things Successful Freelancers Never Say to Their Clients

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not say to clients

If you’re not careful as a freelancer, it can be easy to get caught up in the heat of the moment when talking with a client. But whatever you do, don’t let one of these phrases slip out while you’re working with a client or you may find yourself regretting it later! 1. “That’s just a bad idea.” If you ever get a hankerin’ to use this phrase, you wouldn’t be the first freelancer in history to feel that way.

How not to get cheated by your design clients

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cheated at business

Well that’s an odd headline, isn’t it? Calling out the almighty clients like that? Don’t get me wrong, I’d much rather live in a world where every project reaches its completion and no party gets the short end of the stick at the end of it. But unfortunately, this doesn’t always happen, so we should probably think the possible scenarios through and find some ways to protect ourselves from the ugly. Here’s how to make yourself un-cheat-able. 1. Have a

What kind of contract should I use for small or ongoing projects?

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ongoing client contracts

Have you ever struggled to write a contract for ongoing work? You’re not alone. One GDB reader commented: Love the article you posted today about freelance with a contract. I’m curious, I can’t seem to find much out there for inspiration on writing a contract for revolving work. For instance I’m working with an agency that’s giving me production design one-off’s and giving me an hourly rate. I feel like I need to provide them with a contract but I don’t

The Quick & Necessary Steps You Should Take if a Client Doesn’t Like Your Quoted Price

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when client doesn't like price

It’s so nerve-wracking to hit “Send” on an email that contains a proposal. “Did I price too high? Too low? Did I leave anything out? They’re going to hate it, aren’t they? Crap, maybe I should’ve priced it lower. Ahhhh!” Even after 5 years of sending proposals, they still give me nerves. I get a knot in my stomach and it’s hard to think about much else until the client sends a reply. Fortunately, most proposals get accepted these days.

My 9-Step Guide To Attracting “A”-level freelance clients

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attracting better clients

Remember that time you created the most amazing logo concepts for that client? You smashed it out of the park. Completely nailed the brief. So excited by your own ability you couldn’t wipe the smirk off your face as you saved the PDF. You. Were. Chuffed. You fire off an email and patiently wait. You know there’s a winner amongst the concepts you’d created and you can’t wait to get a reply… showering you with praise… telling their friends  you’re

5 Contract terms that will keep you safe as a freelancer

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safe contracts

Contracts are one of the most talked about and most written about topics on freelance and design sites. It’s no secret that we should all have them and use them. They protect us and they protect our clients and keep everybody happy. When I started freelancing it didn’t take long for me to be convinced that I needed a contract. I felt like it was being beaten into my head from every other designer I talked to: “Use a contract!”

How to Get More New Clients ASAP With Google Adwords Express

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Screen Shot 2014-05-23 at 10.31.15 AM

AdWords Express has been a super powerful tool we’ve used to get more new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed. On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work. If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my