How one design agency tripled their business by giving away free web sites

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Last January, our website development team was struggling for a way to break out of our old market and into a new, more profitable niche. How we did it could work for your business too. Let me explain: Whether your development team is a one-man band or a full orchestra, your goal is probably to grow. Growing leads to more connections, more resources, and most importantly more profit; but when you’ve hit a dead-end with marketing, where do you go?

What designers with endless clients and referrals do but you don’t (yet)

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Here at GDB we talk a lot about how to convince your design clients to hire you again (and again and again and again). We’ve talked about upselling your next design project and when the right time is to ask for referrals. But what if you didn’t have to do any convincing? What if your clients called you “their favorite call of the week?” You might say you’ve died and gone to freelancer heaven. All right here on Earth. And guess

Should you charge your client for your learning time?

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Have you ever had a client ask you to do something outside of your realm of expertise? Maybe they want some extensive customization to their WordPress theme. Or a fillable PDF form that calculates based on user input. Or some major Photoshopping on a particular image. Whatever it is, you know you’re going to have to improve your skill set to complete the project. And that’s going to take more than just an extra hour of time. But you’re feeling

How to thank your best clients this year (without going broke)

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reward your best clients

Can you believe it’s already December? If you’re like me, you’re scrambling to put together something for your best clients in time for the holidays. But what to do? And how can you afford it – December generally being a slower month for designers* (and generally more expensive in our personal lives)? You’re in luck…I’ve done the research for you. (If only all research included scouring Pinterest!) Here are a number of fun, crafty, tasty, and most importantly inexpensive holiday

How to start a successful business when you’re not an expert at anything

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It’s a common voice all entrepreneurs hear inside their heads: “Will anyone actually pay me real money for this?” “Why would anyone pay me when there are so many other experts out there?” “Who am I to build a business around what I love to do?” If you’ve ever given in to these kinds of thoughts, you’re fooling yourself. You’re tricking yourself into believing you can’t do it. You’re lying to yourself when you say you aren’t enough of an expert to build

Five unbelievable business lessons I learned from my (new) barber

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Yesterday, my wife, two kids and I got our family pictures taken. And, of course, I filled my life with all sorts of things that kept me from getting my hair cut until the very day of the photos: a huge risk. So, since this was no ordinary haircut (after all, this haircut will live eternally in our family photos), I decided to skip the usual $8 haircut salon I go to and find a nice barbershop. Now, I don’t

Getting a response: 6 tips on working with tremendously busy clients

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busy-client

Every freelancer has probably met a client who is extremely busy. This so-called busy client is an individual who has contacted you seeking for your services. Not only does he know what he wants, he is also conscious about the benefits that your services will bring to his business. Describing this client, you may think that he is ready to buy your services, but if he is tremendously busy, even contacting you back can be impossible sometimes. You did it

10 mind-shifts you MUST have today to be a successful and happy freelancer

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Stop beating yourself up over little things. Realize that you’re good enough. And acknowledge that your work is worth paying for. These are just a few of the key mind-shifts you’ll need to have if you’re truly going to thrive as a freelancer. Below, you’ll find ten mind-shifts you must have (about your clients, about your work, about your rates, and about your business) if you truly want to be successful. If I’ve left anything out, please let me know

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