When you’re first starting out as a freelancer, it’s easy to get caught in the trap of offering discounts, cutting rates, or doing work completely free. Even as a seasoned freelancer, if you’re not careful, you might end up using pricing as a way to ‘close the deal’ with a potential client. And after a few years of offering deals, giving out discounts, and cutting rates, many freelancers are weighed down with the baggage of clients who don’t pay well
in Client Advice
I was recently working on landing a new client that I was excited to work with. Everything went great, they accepted my quote, they sent a great creative brief and it looked like everything was going to go smoothly. When it came time to make it official I sent my normal working contract over to them to have a look at and make sure they agreed to my terms. It’s a short contract that covers the basics; deposit up front,
Do you have a dribble account, share all your work to social networks or constantly ask for critiques of your work from other designers? Non of those things are bad in and of themselves. They could however be symptoms of a much bigger problem. Designing for the wrong audience. We all want to do work we are proud of. Earning praise from other designers, who might offer a more educated opinion, can be especially affirming. However, if you let that
One of the most common pieces of advice I see freelancers offering other freelancers is “get referrals.” That’s because it is one of the best pieces of advice there is. Referrals are one of the best ways to get new clients. They are a chance at new business, with a warm introduction. Referrals are as good as gold. They can also be very uncomfortable to ask for. Maybe you have clients with friends that you’re dying to work for, but you know
Are you one of those designers who uses a web portfolio to show off their work and find new clients? You’re in good company because most designers do the same. And most designers also rely on an analytical tool (like Google Analytics) to tweak their site and find more customers. Sound like you too? But many designers get frustrated and spin their wheels making tiny upgrades to their design portfolio in hopes of higher conversions and more clients with no
In a perfect world, clients would have ample room in their budgets for design work and would happily pay you immediately upon project completion. But who knows if they even have designers in Heaven, so let’s focus on life here on Earth: most clients, especially the start-ups and the entrepreneurs and the small businesses, fit design into their budget begrudgingly. Simply put, the average client wants more work done than they can afford (or believe they can afford). And since
in Client Advice
Regardless of how great you are at building great business relationships, nearly every designer finds themselves (eventually) at odds with at least one client. You know what I’m talking about. The client is pretty picky, always asking for revisions or never seems to have a project that not “a rush.” The deadline is always “ASAP” and they’re always trying to get a better deal, work the discount, or get you to throw in some extra work for no extra pay.
in Client Advice
Last January, our website development team was struggling for a way to break out of our old market and into a new, more profitable niche. How we did it could work for your business too. Let me explain: Whether your development team is a one-man band or a full orchestra, your goal is probably to grow. Growing leads to more connections, more resources, and most importantly more profit; but when you’ve hit a dead-end with marketing, where do you go?