55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

How to boost your clients’ revenue (and your own) with landing pages

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Landing pages are a relatively new type of a page in the web design landscape, that’s for sure. And in general, if you happen to be working with a client who’s just starting their online adventure, chances are they simply don’t know how crucial a landing page can be in defining their success online. Is it your place to educate them on the value of landing pages? Should you sell them on a couple of templates (or finished landing pages) as

5 Fonts that will kill your design (and 5 great alternatives)

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It seems like trends these days come to life and go to the grave in the time it takes to eat a sandwich. Designers have a difficult job of keeping abreast of typography trends and an even more difficult time admitting when their go-to fonts have become overused, and finally, cliché. While most of the fonts that have gone out of style aren’t necessarily “bad” fonts as people often label them, their overuse has changed our perception of them. Papyrus,

Business tips from 4 creative pros who are crushing it

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As I mentioned before in this post, recently I interviewed 9 amazing veteran freelancers, each on a different challenging topic they have personal experience excelling in. From hiring employees to overcoming self-doubt, here are bits of the wonderful information four of them had to share (more coming soon): On finding your niche and marketing to it Veteran marketing and SEO specialist Becky Livingston (interview here), founder of Penheel Marketing, shares her story about identifying a need in the marketplace and using

6 Places to find creative inspiration without wifi

creativity without wifi

Designers and freelancers in general need a little help staying inspired from time to time. We all have places we like to browse while brainstorming; you never know what’s going to spark the perfect idea for you. The internet is a wonderful resource for creative inspiration. It gives you access to more information in one place than any other medium. It also has a huge flaw. It’s home to more distractions than any other form of inspiration. Because so many

15 Workflow tips that took my design business to the next level

[img]Workflow tips for freelancers[img]

As busy freelancers, time is one of your most valuable assets. The more time you can save, the more money you can make. However; you can’t just spend less time on your client work and let the quality suffer, so how do you save time? The key is workflow. The more efficient your workflow the more client work you can get done. By streamlining the entire process, you can be sure that all of your time spent will have huge

100 Creative holiday gifts for freelancers

holiday gifts for freelancers graphic design blender

As freelancers we are busy, picky, and at times eccentric. What a nightmare to buy for! So, if you’re shopping for fellow freelancers, a designer friend or co-worker, or just looking to treat yourself for the holidays, you’re in luck! Today, we’ve got you covered with a list of 100 Creative holiday gifts for freelancers. Take a look and then add your must-have holiday gift by leaving a comment. We’ve broken them down into 5 main categories (click link to jump): On

Five ways to stay productive during a power outage

freelancing during a power outage

True story: Last week I had a GoToMeeting client call at 9am, but I had a dentist appointment at 8am. No worries, right? But my dentist was running 40 minutes late, so I was 14 minutes late to my 9am meeting. As soon as I got home I emailed him that I was ready for the call. The instant, and I mean *the* instant I saw the meeting email, we lost all power at my house. It flickered once and