Specialization: a designer’s key to success in the future

I am currently reading “The 22 Immutable Laws of Branding” a phenomenal book about marketing and branding written by Al Ries. One of the laws of effective branding is the law of contraction. Ries explains that companies (and might I venture to add independent designers or freelancers in general) are likely to be more successful if they focus their energies on one specific skill instead of trying to master a number of different ones. Jack of all trades, master of

Will the iPad change the way you design?

Unless you on a deserted island somewhere, you heard yesterday about Apple’s newest technological advancement: the iPad. Now, there has been all sorts of buzz all over the internet about whether the device is extraordinary or significantly less impressive than expected. However, my question relates to how this new technology will effect the way we, as web and graphic designers, do our job. Below I would like to offer a few thoughts on how our jobs might change, and then

UX design in print media: designing with the user in mind

Due to the increasing popularity of usability design and user experience design articles that focus on the internet and web design, you might not be aware that user experience design has been around a lot longer than the internet has. This article will discuss the effects that user-experience design has specifically in print design. It is my firm belief that user-experience design is important in any design setting and your future success in the design industry depends on how well

Anatomy of a massive site redesign

If you’ve ever visited the site before, you know that Graphic Design Blender just went through a massive site redesign. I am now happy to present to you the new and very much improved Graphic Design Blender. GDB is a place where graphic and web designers come to stay up to date on an ever-changing industry–that of graphic and web design. This article will cover the ins and outs of a massive site redesign. It articulates on more in-depth considerations

Time management tips for designers

Whether you work in a corporate office, small production house, or as a freelance designer, chances are you have a lot to do. As designers, we many times have multiple projects to work on, clients to find, bills to manage, research to do, meetings to go to, and more. If we aren’t careful, time can get away from us and we can find ourselves not accomplishing all that we hope to during the day. This article is a collection of

51 New Year resolutions for graphic and web designers

new-year-resolution

The traditional New Year Resolution: some dread it and some embrace it. Of course, it’s not always easy to sit down and decide what we hope to accomplish over the next year. Below you will find a few ideas that I hope will be helpful in making you a more successful graphic or web designer next year and for the rest of your career. If you have more suggestions please add to the list. Graphic Designers, Code your first web

17 Left-brain exercises for creative people

Most creative people are right brained and frankly, sometimes we work the right half of our brains way too hard. Being “right-brained” means we like to think outside the box, frequently disregard logic, and typically hate subjects like math and spelling. But researchers have noted that the brain works more efficiently if we not only work the side that is dominant for us, but spend some time working the less dominant parts. Therefore, the following are some ideas to help

7 Tips on presenting logos to a client

The research is over. The sketching is finished. Bad ideas now fill your waste basket and the best ideas have made it to the computer screen. After all the hard work, your logos are finally ready to present to the client. But how can you be sure they will be accepted and appreciated by the client? Below are some tips on presenting your logo comps to the client. Follow these rules and your logo proofing is bound to be a

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