Interview with Designer/Blogger Brian Hoff

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I recently had the opportunity to chat with graphic designer/blogger Brian Hoff.  Brian’s blog, the design cubicle recently celebrated some great achievements and I thought it would be a great time to get advice from such a talented and successful designer & blogger. 1. Please tell us a little bit about who you are and what you do. My name is Brian Hoff and I am a graphic designer from Philadelphia. I specialize in identity and logo design, but work

55+ Questions to ask when designing a logo

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There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

20 Design blogs I subscribe to (and you should too)

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People I associate with frequently ask me where I get my ideas and inspiration from.  While the list is endless, I thought this might provide some insight into some of the places I go for design inspiration and instruction.  While twitter is probably still my favorite way to keep up to date with what other designers are doing (follow me @prestondlee), the following are a number of design blogs I have subscribed to and frequently read. Bittbox.com A great blog

Ridiculous client requests (and how to reason with them)

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Ridiculous Request #1: Can you show me how you would do this project before I hire you? Unless you are a fan of doing work without getting paid, the answer to this should be a respectful “no”.  This question is simply a request to do spec work disguised as a reasonable request. Solution: The Ice Cream Store Analogy I like to use the ice cream store analogy. “Design is like an ice cream store,” I tell them, “You wouldn’t be

You might be an insecure graphic designer if…

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Recently, I was in a classroom with some rookie graphic designers and advertisers and I noticed a few habits that tend to spotlight you as an insecure graphic designer. Don’t get me wrong, if you happen to do any of these things, you are not inherently wrong. Rules are meant to be broken – and especially in graphic design.  But the truth of the matter is if you will avoid the points mentioned in this post, you will appear more

Three simple secrets to keep your readers coming back

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There are millions of articles floating around on the internet about how to increase traffic on your blog.  There seems to be a shortage, however, on the number of high quality, informative posts on how to increase reader retention.  The success of a blog is usually measured by the amount of people who subscribe or freqently come back to the site.  The following are three simple steps that you can follow to increase reader retention on your blog. 1. Make

Why failure is a good thing in the creative business

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Failure. It’s something we are all afraid of. It can, however, be an effective tool in helping you progress quickly in the creative industry. The following article will teach you why failure is not something you should fear, but something you should cherish. Some clarification Before really diving in, let me make one thing clear: Failure is a good thing as long as you keep trying. Once you let failure overcome you to the point where you quit, then it

The ideal creative professional – Are you one?

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The ideal creative professional = General Education + Professional Education I recently had the privilege of meeting with Jim Copacino, cofounder of Copacino + Fujikado, a world-class advertising agency in Seattle, Washington.  Upon asking him what attributes he considered to be most important, he said to be equally educated both generally and professionally. Where professional education and general education meet, creatives flourish. This article will teach you what General and Professional Education are and why it is important to get