The three “i”s of creating brand awareness

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…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and

5 Steps to getting out of a creativity jam

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Most of the time, we feel creative. That’s why we are passionate about what we do.  Graphic designers, advertisers, writers, all of us are expected to be creative on a daily basis and frequently we are paid to be creative on an hourly basis.  But what about those moments when our creative juices are all jammed up and we can’t seem to get them flowing again? Below you will find 5 simple steps to help get the creative juices flowing

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