The ideal creative professional – Are you one?

The ideal creative professional = General Education + Professional Education I recently had the privilege of meeting with Jim Copacino, cofounder of Copacino + Fujikado, a world-class advertising agency in Seattle, Washington.  Upon asking him what attributes he considered to be most important, he said to be equally educated both generally and professionally. Where professional education and general education meet, creatives flourish. This article will teach you what General and Professional Education are and why it is important to get

What professionals look for in a creative portfolio

I recently had a chance to meet with Ramon Vasquez, one of the lead designers at Creature, a world-class creative boutique and advertising agency based out of Seattle, Washington. He mentioned that he had received three creative portfolios that day and only liked the work found in one of them. He showed me the portfolio and I asked why it was so much better than the other two. The secret, he said in essence, is to show a complete creative

The three “i”s of creating brand awareness

…as taught by Copacino+Fujikado Ad Agency. I recently attended a group interview with Copacino+Fujikado, one of the leading advertising agencies in Seattle, Washington.  They presented the three “i”s that, if executed efficiently, will lead to a successful ad campaign and an increase in brand awareness. The first step in this process is Insight. This step involves research both with the company and with those who are directly affected by the company. This involves interviewing company leaders and employees, customers and

5 Steps to getting out of a creativity jam

Most of the time, we feel creative. That’s why we are passionate about what we do.  Graphic designers, advertisers, writers, all of us are expected to be creative on a daily basis and frequently we are paid to be creative on an hourly basis.  But what about those moments when our creative juices are all jammed up and we can’t seem to get them flowing again? Below you will find 5 simple steps to help get the creative juices flowing