Which fonts work best for brands & logos? + how to pick the perfect one

fonts for logo design

Out of the thousands of fonts available online, how are you supposed to choose just one or two that will establish your brand? (Especially when many of them start looking the same after a while.) This task is even harder if no one ever told you that you have to consider many factors — not just whether your chosen typefaces look nice. For your brand to succeed, it must tell a consistent story of what you’re all about. For your brand to

55+ Questions to ask when designing a logo

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Knowing which questions to ask when designing a logo can be difficult. You don’t want to look stupid by asking the wrong kinds of questions. You don’t want to overwhelm your client by asking too many questions. But if you don’t ask enough of the right questions, you could waste hours designing a logo that doesn’t match what your client is looking for. I’ve been there. It’s not fun. Trust me. Below, to help you start thinking through questions to

8 Extremely simple ways to save money & time in print design (Pro tips from printers)

loupe

I’ve been a print designer for nearly all of my design career – and that means I’ve spent hours sending things like: package design B2B print collateral business cards posters fliers and a jillion other types of print jobs to printers all over the country. But very rarely do I get to have a conversation with the folks who are preflighting and printing my jobs. I prepare a print file and send it off as a press-ready PDF or as a packaged

How to create a killer branding questionnaire

SONY DSC

Walking with your eyes closed is pretty tough, right? Designing without adequate information is fraught with danger, too, and this is why every designer should develop a branding questionnaire. So to help you create one that’s sure to improve your productivity and cut down on time wasted veering to a new course halfway through the design process, I’m sharing my branding questionnaire below. Feel free to incorporate the best elements into yours. Is a questionnaire really that important? When a prospective client first

Reboot your holiday brain with this fun 5-minute creative exercise!

chicken

Like many of you, I’m just starting to emerge from the mayhem of the holiday season, when we’re all attempting to wrangle an even taller tower of spinning plates than usual. Maybe you finished up 2014 with some last-minute, urgent jobs that kept you up late, trying to clear the decks before the relatives arrived. And you’re starting 2015 at full speed, with twelve jobs lined up that need attention ASAP. (You did implement a rush charge for those last-minute,

5 Graphic design tips to shave hours off your work week

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If you work in graphic design, you’re probably only too well aware of the value of good time management. Graphic designers are required to work tight deadlines and navigate around very busy schedules to get projects completed. Shaving even a couple of minutes off design time here and there can benefit your ability to apply yourself fully to a project. What if we were to tell you that there are ways of shaving a couple of hours off your busy

Simple InDesign tricks to speed up workflow (and get you paid faster)

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Like many designers, I learned InDesign by leaping headfirst into it and figuring it out as I went. (In my case, I transitioned from the Illustrator-centric package design world to the InDesign-centric marketing design world.) I started with the immediate, need-to-know functions. As time went by, I snooped around and learned some simple ways to make InDesign work more effectively for me. What a difference those techniques have made! If I go back into files that I created long ago,

11 Free must-have WordPress plugins that make client customizations super simple

WordPress plugins

Fellow WordPress designers and developers: Doesn’t it just make your day (week) when you find the handiest new plugin?* Something vetted by someone who has used it before. Something that wraps up a handful of hacked-together plugins into one sweet bundle. Something that will improve your efficiency and speed on at least 3 of your clients’ websites just off the top of your head. *Not sure what all this plugin-talk means for you? Check out this post and this post