22 logo design mistakes you might be guilty of

logo design mistakes graphic design blender

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in to any of these categories? UPDATE: If you like this article, check out “14 freelance design mistakes you might be guilty of“ 1. Unoriginal Design. Your logo should be original to the task at hand. The logo and branding strategy

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

Balancing speed, cost, and quality in graphic design

“Choose the best two out of three.” That’s the advice I frequently give my clients. On almost a daily basis I deal with clients who want high quality work done “as soon as possible” and “for cheap”. Unfortunately finding a perfect balance of speed, quality and cost in graphic design is virtually impossible. Let me explain: Speed and low costs mean the quality will suffer This is the most frequent request I get as a graphic designer. “Can we have

Typography tips from 7 top designers

David Airey Typefaces for graphic designers Typography tips for graphic design students Jacob Cass – Just Creative Design Top 5 Typography Resources Brian Hoff – The Design Cubicle 10 Common Typography Mistakes 15 Typography Books To Help You Learn and Love Typography

10 Dos and Don’ts when redesigning a logo

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it comes to redesigning someone’s logo. #1. Don’t stray from the general look and feel of the company. When you change the colors, style, or visual goals of the company, that’s called rebranding – not redesigning a logo. #2. Don’t copy

Justifying your type justification

Right alignment? Left alignment? Full justification? There is always be a debate on which justification (or alignment of text) is best for your design piece. This article will explore the advantages and disadvantages of each of the most popular justification styles: right alignment, left alignment, center alignment, and full justification. Left alignment The most commonly used text alignment style used in design, and in the world generally, is Left alignment. Found in most books, magazines or other “literature”, our eyes

Dressing your design piece for the occasion

I recently had an opportunity to meet with Steve Colin, creative director at Creature, a world-class ad agency in Seattle, Washington.  He emphasized the importance of “dressing your design for the occasion”.  “It’s important to keep the company’s personality and appearance,” Colin said, “but change their creative wardrobe frequently.”  This creates a challenge for designers to maintain brand equity while reaching new creative heights. Dressing for the occasion Picture yourself at a concert for your favorite rock band.  Now picture