30 breathtaking logos inspired by the orient

How to reduce clutter in web design

The truth of the matter is visitors who come to a cluttered web site are frequently turned away because they are confused about where to go first or how to find the content they need.  This article contains several solutions to help you reduce clutter on your web site. 1. Organize: Make it easy for visitors to find what they are looking for. The first step in designing a less cluttered web site is to create a site map.  This

22 logo design mistakes you might be guilty of

logo design mistakes graphic design blender

I’ve seen my fair share of poorly designed logos. I’ll even admit that in my early days of designing I created a few horrible logos.  The following is a list of common mistakes in logo design. Do you fall in to any of these categories? UPDATE: If you like this article, check out “14 freelance design mistakes you might be guilty of“ 1. Unoriginal Design. Your logo should be original to the task at hand. The logo and branding strategy

The 5 phases of professional logo design

The research Dare I say this is most important phase of the logo design process.  Research may include asking the client questions about their preferences when it comes to the design of the logo.  It should also include research of the competitors logo and creative work.  In addition, you should research the target audience and makes plans to tailor your design to their needs.  Remember, you have been hired to design a logo for a lot of reasons but the

55+ Questions to ask when designing a logo

There are lots of questions to be asked when preparing to design a logo.  I do NOT suggest you ask a client all of these questions, but hope that this list will help you think of a few useful questions you’ve never considered before. I have broken them up into 5 categories: company/organization questions, branding questions, design preferences, target audience, budgets & proofing. Company/organization details What is your company/organization/product name? What sets your company apart from others? What services or

Balancing speed, cost, and quality in graphic design

“Choose the best two out of three.” That’s the advice I frequently give my clients. On almost a daily basis I deal with clients who want high quality work done “as soon as possible” and “for cheap”. Unfortunately finding a perfect balance of speed, quality and cost in graphic design is virtually impossible. Let me explain: Speed and low costs mean the quality will suffer This is the most frequent request I get as a graphic designer. “Can we have

Typography tips from 7 top designers

David Airey Typefaces for graphic designers Typography tips for graphic design students Jacob Cass – Just Creative Design Top 5 Typography Resources Brian Hoff – The Design Cubicle 10 Common Typography Mistakes 15 Typography Books To Help You Learn and Love Typography

10 Dos and Don’ts when redesigning a logo

Redesigning a logo can be difficult. Companies, and the public become very attached to a logo and, if done incorrectly, a logo redesign can really hurt a company’s image.  Below you will find 5 Dos and 5 Don’ts when it comes to redesigning someone’s logo. #1. Don’t stray from the general look and feel of the company. When you change the colors, style, or visual goals of the company, that’s called rebranding – not redesigning a logo. #2. Don’t copy