The death of the call to action in design?

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call to action graphic design blender

After writing a post recently about turning site visitors into paying customers, I received the following comment, which I was happy, yet surprised to see: I think “Call to Action” is overrated and overused nowadays. I’m not a big fan of “Buy it Now!” buttons and In-Your-Face action bubbles. If you need a Call to Action button for a potential customer to be able to find a way to contact you, rethink your website design. I was surprised to read

Why your site doesn’t convert and 2 tips to butt-kicking conversion

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If you have a website, you have it for a purpose. No doubt when planning the website the first issue to be tackled was what you hoped to achieve from the website – what would be its purpose. Once the website is created there are empirical ways to measure whether you have reached your aim. We all know that measurement is called…wait for it… the conversion rate. The skinny on conversion rates The conversion rate relates to the number of

Why I never explain my designs before revealing them to my client

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In 2009, I wrote a post titled “7 tips on presenting logos to a client” and more than three years later I got this tweet from @thomshouse: I was curious of the order in which you present a logo… Do you lead with the logo, then discuss the “why”… Or discuss first, building up to the reveal? Today, I want to share my answer with all of you and then I want to hear what you have to say (leave

What’s the best way to backup your design files?

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I get questions all the time about running a design business and usually, I can kindly point readers to a past post on Graphic Design Blender, but I absolutely LOVE it when a reader stumps me with a question. Why do I love it? Because now I get to ask you and learn from you! That’s right. Today, the tables are turning and I need your help answering a reader’s question. Here’s a summary of the email I received from

50 Stunning graphic design portfolios you MUST see before (re)designing yours

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50 graphic design portfolios

Feeling like your graphic design portfolio needs a face lift but in need of some inspiration? I’ve compiled a list of 50 awesome graphic design portfolio examples and a short blurb on why I’ve chosen them, categorized alphabetically by awesome design element, to spark creativity for designing or redesigning yours. Take a look and let me know which ones are your favorite by leaving a comment on this post! Great Use of Color Authentic Style :: The brown and orange

The next step in building my design business: what makes a great portfolio site?

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Designers often work so diligently for clients, we often forget to work for ourselves. Our own logos, collateral such as business cards and websites, and marketing campaigns suffer a bit of (okay, a fair amount of) neglect as we delegate all of our creative energies to our clients’ projects. What finally got me off my duff and devoting serious time and effort to my portfolio website was finishing the design of my business card. I’ve been asked for business cards

Designing my own logo: the final design and tips for creating yours

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logo-design-process-1

Welcome to the next phase of building my design business–Greer Genius: designing the logo (read here for the post about naming the business). Today I’m going to tell you all about my process in developing my logo in hopes that when it comes time for you to design (or redesign) yours, you have some solid tips to start from. (To see more pictures of my process, visit my portfolio.) Step #1: Be your own client What do you do when

Create something amazing

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create something amazing graphic design blender

Freelancing can be tough. It’s not always easy pleasing a client or working under a deadline. In fact, every once and a while it’s enough to make you want to stop creating…stop designing. The problem The problem is, designing has become a business for you. I mean, it’s a good problem to have because now you’re making money doing something you love. But some days the thing you love is also the thing you hate. And that’s ok. The solution