Top mistakes designers make when designing brochures

Mistake 1 – Trying to include too much One of the classic mistakes many people make when designing their own booklets is including everything about their business. All this succeeds in is creating a piece of literature that is over complicated and difficult for a potential client to follow. Instead, think about one of two key areas of your product or service and make a feature of these, you can still mention more information as a simple bulleted list. Mistake

Keep design clients happy by managing expectations

Keeping clients happy is one of the most difficult aspects of running your own design business. After all, if your clients aren’t happy, it’s likely you’re not happy either. And if you’re not happy as a designer, why not just become an accountant? (Sorry, all you finance fans out there.) So what’s the secret to keeping your design clients happy? Managing expectations. How to manage your clients expectations Below, you’ll find a few tried and tested solutions for managing expectations

When should you bill your design clients?

Designing great-looking logos or websites (or whatever your passion is) can be one of the most exhilarating experiences for designers like us. But after a while, you start to realize it’s not just about doing something you love. You’d also like to get paid for the work you do. But when should you bill your design clients? There are all sorts of theories floating around the web from designers who claim to know the answer. I’ll be honest, I don’t

Take your logo design to the next level with a super brainstorm

Logo design is hard. I mean, sure, any second-rate designer can throw together some text and an image. Most designers can even handle themselves fairly well with the pen tool in Illustrator. But it takes some serious time, effort, and talent to create truly iconic logos. It’s not easy creating logos that convey the right message in a creative and original way. Today, I want to discuss one of the most important aspects of the logo design process: Brainstorming. (PS.

SEO 101 for designers

Search engine ranking affects the amount of traffic coming to a website in a big way. Rarely do users go past the second page of search engines when searching for something. Therefore, it is important to have your website on the first two pages for you to get any substantial traffic. There are a number of things that may be making your website to rank poorly. These can include both on-page and off-page search engine optimization factors. On-page factors refer

5 Terrible Time-wasters All Designers Fall Prey To

If there’s anything you probably don’t have enough of as a designer, it’s time. There’s always something to tweak, something to create from scratch, clients to call, tutorials to learn, blogs to read or personal projects to explore. But there are always time-wasters that all designers fall prey to. Have you ever gotten sucked into one of these? Reading design blogs I know what you’re thinking. “Are you crazy? You’re telling us not to read your blog?” Well, not exactly.

13 Tips on Designing Awesome Stickers That Sell More Products

Whether you’re attempting to sell your own products or trying to help your clients sell their products by offering great design, learning how to design a sticker that will make products fly of the shelf is a vital skill for any designer/marketer. There are a couple of things you should consider before attempting to design your own stickers. For instance, do you even know how to design a sticker? It’s a very important place to begin and though it seems

Should you include your age in your design portfolio?

From time to time, I like to visit the web sites and portfolios of designers who comment on the blog here, join the facebook page, or follow me on twitter. I am always interested in finding new talent, meeting new designers, and gaining new inspiration. The other day, while perusing a few sites, I was taken aback by something I read in the “about me” section. The first paragraph started like this: Hi, my name is ********. I’m a 16-year-old