10 tips for creating eye-catching package design

Packaging consumer products is one of the most important aspects of marketing. Eye-catching design packaging should make both a physical and psychological connection. The packaging identifies the product and reassures consumers that their purchase is the right one. However, this can only occur when brand owners match the qualities of the product’s packaging with what consumers desire. The packaging should never prevent consumers from making a purchase. To get this right, there are some tips that marketers and design experts

The Minimalist Designer’s Office: 5 Rules to Create Yours

Minimalism is one of the fastest growing movements these days and seeks to help people live more conscious lifestyles. By incorporating the principles of minimalism into your office, you can greatly increase your productivity, create more space for yourself, and begin to make more conscious choices about your working habits. Here are the top five rules to creating a minimalist office. 1. Eliminate paper and digitize your documents The best way to begin having a minimalist office is to eliminate

Empower your design with mind maps

When starting a new design project, it is often difficult to decide where to start from. Ideas can flow from the brain like a waterfall and so it’s hard to remember them for later use. In my experience, I’ve found that the mind mapping of ideas is the best and most powerful way to get real benefits from those ideas. It’s also a life-saver for the early stages of the design process. What follows is a brief explanation on how

10 Tips to Make Your Design Files Print-Ready

All print designers are familiar with deadlines and the havoc they can often wreak on your life! It is incredibly frustrating to spend hours and hours designing your work in Photoshop, only to send it to the printers and get back something far from what you had envisioned. These last-minute problems do more than increase your stress levels and blood pressure, they’re actually hugely damaging to your productivity. Especially if you’re a self-employed freelancer, you know that can spell very

Avoid web design stress by clearly defining site goals

“You don’t know what you don’t know” – a sentence true in every situation. That’s why the majority of websites are messed up before someone even starts designing them. The main issue is that the client doesn’t know how to convey what he really wants to the designer, and the designer doesn’t know what the client wants because it wasn’t described clearly enough. Kinda stalemate. But everything could have been started so nicely and clearly with just one question. The

Set milestones and eliminate stress in the design process

When I first started working for myself, one of the hardest things for me to do was finish a design project in the amount of time that I had anticipated. Projects that I hoped to finish in a week, took 3 weeks, those that I hoped to finish in a month, took a few months. And it wasn’t necessarily my fault. Actually, it wasn’t really the client’s fault either. The problem was, we hadn’t sat down to set milestones for

Keeping clients motivated throughout the design process

Meeting with a client for the first time is invigorating. Both you and they are excited about moving forward with a new project that will help reach business goals. You set milestones together and work toward accomplishing the goals you have set, but sometimes clients tend to burn-out at some stage throughout the process. They go from wanting the “best work” to “whatever works within the time frame” or even adopt the attitude of “we can’t afford to do it

Design and code an elegant social media menu for your portfolio site

Lately, here at GDB, we have been learning a lot about one-page portfolios. We started off this miniseries with a great list of essential elements of a successful one-page portfolio, then we explored 8 excellent jQuery tutorials to help you build a nice portfolio page. Today, I would like to offer a tutorial on building an elegant jQuery social media menu for your portfolio site. Why a social media menu tutorial? WHY A TUTORIAL? Before getting started with the tutorial,