What to do if a client threatens you with a “bad review”

Stay calm and sound like the pro you are

A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we

The two biggest differences between university and freelancing and how to succeed in the transition

wheeee!

Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills than getting that high mark in design class, and most students find that their education didn’t prep them for the freelancing world ahead. Luckily, here

Business tips from 4 creative pros who are crushing it

tipsfromtop

As I mentioned before in this post, recently I interviewed 9 amazing veteran freelancers, each on a different challenging topic they have personal experience excelling in. From hiring employees to overcoming self-doubt, here are bits of the wonderful information four of them had to share (more coming soon): On finding your niche and marketing to it Veteran marketing and SEO specialist Becky Livingston (interview here), founder of Penheel Marketing, shares her story about identifying a need in the marketplace and using

Hey entrepreneurs: you’re thinking too much

Man Thinking

Have you ever considered the fact that you might be thinking TOO much when it comes to building your business? You spend weeks and months (maybe even years) trying to figure out which email software to use, which color to make your call-to-action button, or whether to build your portfolio on WordPress or Squarespace. You fret over details like how much you should charge your first client, what your site’s color scheme should be, and what time of year you

4 Easy ways to free your mind and watch your productivity soar

Do you feel like you’re always working but not terribly productive? Have you ever felt like an unorganized baboon making up an excuse to reschedule yet another obligation that you accidentally double-booked? Does your brain feel cluttered? When you’re really trying to focus, does it spit out distractions like, “don’t forget to…” or “Yikes, it’s already Wednesday? <Insert mental freak out here>”? You’re not alone. I’ve been there. Self-shame descended upon me every time I rescheduled because inside I knew

3 big finance myths successful creatives don’t fall for

IMG_6037-1300x866

Back in school, I wasn’t big on maths. It wasn’t because I sucked at it or even because I didn’t enjoy it… it was because my maths teacher also happened to be my Truancy Officer and I ditched a lot of classes back then so naturally I used to avoid him like the bubonic plague! I was *almost* a high-school dropout because of all the classes I missed. I remember one day and called me into his office to show

6 Things Successful Freelancers Do Every Friday

successful friday morning

Well, it’s Friday again. In some ways, you’re probably totally jazzed about it. A couple days off (hopefully) from the grind of client phone calls, bills, and the other details of running your business. (It’s a love-hate relationship. I get it.) But on the other hand, where did this whole week go!? Remember on Monday, when you were excited to get started because you had a really fun project ahead of you? Remember that cool marketing idea you had on

How to Get More New Clients ASAP With Google Adwords Express

Screen Shot 2014-05-23 at 10.31.15 AM

AdWords Express has been a super powerful tool we’ve used to get new clients for our creative agency. It’s gotten to the point where we turn it on / off as needed. On = contact form submissions almost instantly start rolling in. Off = schedule is full and we’re saturated with work. If you’ve never heard of it, it’s Google’s “smart”, automatic version of AdWords that’s for people like me who hate keyword research and would rather bang my head

css.php