As creative freelancers and business owners, we all know written contracts are useful – no, necessary – when dealing with customers. After all, we’ve all been reading Graphic Design Blender, haven’t we? Whether it’s a $2,000 logo or a $20,000 web site, investing time and money on a service agreement is, as we’ve seen before, completely worthwhile. Why? It gives both parties an idea of how the relationship will be framed. It protects you in case the relationship breaks down.
No one taking you seriously? Here’s how to position yourself as an expert for massive credibility and respect
in Branding and Identity, business tips, Client Advice, Design Process, Entrepreneurship, Freelancing, Professionalism, Project Management
Back in the early days of our creative marketing business, Clients from Hell was a gift from the universe. It kept me sane, reading all of those stories from fellow comrades in arms. Now, however, I have a much different take on that site and others like it. What I once saw as a safe haven of a website where I could cope with the “realities” of our industry I now see as a place packed with professionals who just
Let’s talk turkey for a few minutes. More particularly… cash flow. Icky, dirty, rotten, dreaded cash flow. Grrrrrrrr How’s yours going? Are you making the BIG bucks? Stashing plenty of dosh away each month so you can retire young, travel the world and achieve the ultimate freedom you’ve always dreamt of? If so, you can probably skip this blog and just get back to it. Go on, off you go. If not and you’re sick of worrying how you’re going
I don’t think I chose the freelance life, I think the freelance life chose me. While other kids were playing little league, I was trying to build a two story colonial house for my teddy bears out of logs, complete with shutters. That never really panned out so well (lack of nails maybe?!), but it taught me that I am most at home in the wild, without the road map laid out for me. If something failed, I tried again.
A few days ago, the phone rang at 10am. “Reliable! This is Lou,” my wife and business partner, Lou, said. (We run a design / marketing agency, but recently started Reliable: our new PSD to HTML & WordPress company). She took the call per usual. The guy had a lot of questions, and she had answers. But then, the call took a “weird” twist… The guy had some pretty wacky demands. He basically wanted us to ditch the process we
in business tips, Client Advice, Entrepreneurship, Freelancing, Project Management
Thank you for applying; we went with someone more experienced. I heard that plenty coming straight out of college, and I bet you have, too. With today’s job market, recent and upcoming college grads are increasingly looking toward freelancing to follow their design dreams. But surviving as a freelancer requires a different set of skills than getting that high mark in design class, and most students find that their education didn’t prep them for the freelancing world ahead. Luckily, here
in business tips, Creative Tips, Design Process, Entrepreneurship, Freelancing, Interviews
As I mentioned before in this post, recently I interviewed 9 amazing veteran freelancers, each on a different challenging topic they have personal experience excelling in. From hiring employees to overcoming self-doubt, here are bits of the wonderful information four of them had to share (more coming soon): On finding your niche and marketing to it Veteran marketing and SEO specialist Becky Livingston (interview here), founder of Penheel Marketing, shares her story about identifying a need in the marketplace and using
Have you ever considered the fact that you might be thinking TOO much when it comes to building your business? You spend weeks and months (maybe even years) trying to figure out which email software to use, which color to make your call-to-action button, or whether to build your portfolio on WordPress or Squarespace. You fret over details like how much you should charge your first client, what your site’s color scheme should be, and what time of year you