If you’re anything like I was just a few years ago, you’re probably working your tush off, spinning your wheels like a hamster on steroids and feeling like it’s just not paying off. Like your bank balance doesn’t match all the sacrifices you’ve had to make, right? You increase your rates, sack some clients, get some momentum for a while… …but it just never feels like you’ve made it. Every day still feels like a struggle. It feels like you’ve
Naming your business is probably the single most challenging task in creating a business – and career – you love. Despite an internet overflowing with business naming advice and a wealth of creative ability, most of us creative entrepreneurs (myself included – read my naming story here) struggle, fret, cry, lose sleep, and admit utter defeat before finally finding the perfect name…sometimes months or years later. And for many of you, I know you’re still hunting for the perfect name
It can be expensive to work with an accountant. Do you really need one? And what, beyond filing your tax return, should you use them for? If you’re serious about growing your business, the right accountant can help you make long-term strategic financial decisions. They can also help with lease negotiations, cash and treasury management, ongoing tax reporting, and financial planning. They can even help you change business structures. How to find an accountant that’s right for you The best
in Client Advice, Entrepreneurship, Finding New Clients, Freelancing, Web Design
Testimonials are more important than just about anything else on your website. If you had a headline that said “We make awesome websites that help businesses grow” followed by 20 testimonials from businesses saying how awesome their new website is and how much they’ve grown… …and you followed that up with a few samples and a contact form… you’d be rocking and rolling without a single word more of copy (and that’s coming from a copywriter). You really don’t need much
in Client Advice, Entrepreneurship, Freelancing, Professionalism, Project Management
Negotiations always give me the jitters. Am I proposing a fair deal? Am I about to get swindled? Should I look elsewhere? Am I going to lose this project? Is this client going to be more stress than they’re worth? Etc. etc. I think partly that’s because I’ve never been good at reading people; maybe I’m too honest, naive, or just plain oblivious. But I also believe it’s because the art of negotiation is rarely taught in school (no matter
Walk into any business, and you can almost instantly spot the owner. It’s not always their clothes, either. Some dress with more authority, but that’s not always the case. Sometimes they’re the ones in the tie-dye and sandals. And age doesn’t give it away either, as they’re usually not the oldest in the room. How can you almost always instantly spot the owner? What is it? Because if it’s not the clothes or the age, it has to be something else.