How I found my freelance niche and tips to finding yours

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You’ve all heard the phrase, “if you try to be good at everything, you’ll be excellent at nothing.” But unless you’re one of the lucky ones, finding your niche can be really difficult. Don’t feel bad if you haven’t found yours yet…it took me over 10 years of designing until I found mine. Here at GDB we talk about how finding your niche (or superniche) can be really beneficial for your business. Whether it’s blogging or design work, you can

How your thoughts affect your freelance income

Thought-Leadership

It’s time for you to get over the idea that creative professionals have to be poor. I know, I know: the world tells you that in order to be successful doing something you love, you have to take a huge hit on your income. Sure, some very famous artists in history had to die before their work was worth anything. I don’t know about you, but I’d like my work to be worth something while I’m still alive and young

Where do you fit on the business-art spectrum of freelance designers?

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I’ve noticed something fascinating recently on a post I wrote a couple weeks ago. In just two weeks, “What your pricing strategy says about you as a freelance designer” has quickly become one of GDB’s most popular posts and has definitely broken blog records in comments with a staggering 114 (and growing) comments in such short time. And as I’ve read all the comments (yes, I read all the comments on my blog), I’ve learned something very intriguing. The spectrum

14 Ways to jumpstart your freelance business before the sun goes down today

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If you’re anything like me, you have good days and bad days when it comes to running your freelance business. Some days, weeks, or months, business is booming, income is at a high, clients are calling, and you couldn’t be more pleased with your business. But other days, you’ve hit rock bottom wondering where all the clients are hiding. You can’t seem to get motivated, you’re running out of cash, and everything seems bleak. If you’re going through a lower-than-you’d-like

“We” vs “I” – the best pronoun for a freelance business

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If you’re like me, once you started using your official business name, “we” vs “I” became a big issue. Which sounds better? Am I misrepresenting myself if I use we? What will clients prefer? Think about who your target client is and who they are most likely to hire. What business traits do they expect their designers to have? When do they expect you to be available? How much are they willing to spend? How do they perceive you, and

What your pricing strategy says about you as a freelance designer

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Have you ever realized what your price point says about you as a designer? As designers we worry so much about how our brand looks when it comes to logo, web site, etc. We obsess over what to name our design business. We’re constantly asking ourselves if it’s time for a redesign or a rebrand. But how often do we ask ourselves if we need to rethink our pricing strategy? Believe it or not, your pricing strategy is a huge

6 Signs you’re going to be a great freelance designer

signs youll be a great freelance designer

Do you ever wonder if you can make it as a freelancer? I mean, are you afraid to leave your full-time job even if you hate it to pursue the freelance lifestyle? There’s nothing wrong with a full-time day job (I have one), but many designers choose to stay at a dead-end job despite their intense desire to branch out on their own and start freelancing. So what keeps them from reaching for their dreams? Almost always, it’s the same

Freelance preparedness: how to keep a business alive when times get hard

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Remember Preston’s recent post about not creating another job for yourself as a freelancer? How one of the great perks about freelancing is freedom, and how the world will not explode if you take a week off? Recently I wrote about how to make taking vacation a stress-free transition, but what about those unexpected emergencies? You know, family emergencies, prolonged sickness, personal issues, extreme weather, or even a time where you’re physically unable to work. It’s these types of situations